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Global Marketing, Nestle Video, in class notes.
Terms in this set (9)
Availability, Consistency, Price Value, Other Emotional Issues
When you guarantee quality
You establish solutions and create trust
Consistent Quality Assurance
Distinctive Presentation, quality expectation must be fulfilled.
Brands are soul full creations and must be nourished.
Nestle has high spending on advertising
Which is used for brand awareness, as the brand is the most valuable asset to the company.
Brands are an expression
Of functional and emotional value of a product.
Well managed brand worth equation
Market Cap-Asset brand
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