PSY 451 Exam 3

What are the different types of surveys?
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Terms in this set (15)
What are the different types of surveys?
self-administered
individually administered
personal interview
How do you want to write survey questions?
purposeful & straightforward
unambiguous
proper syntax
appropriate scales and response options
should ask single question
8th grade reading level
How can we improve survey items?
open-ended questions for age and gender
have proper scale ordered
don't be too vague
no bias in scales, have all options [consider a variety of viewpoints; "great" may mean something different for different people]
ask how participants feel; don't make assumptions [no leading questions --> want neutral questions]
give actual frequencies & operationally define
What is a survey setup/design?
title
instructions & appeal
headings
transitions
response instructions
bold/italics used sparingly for attention
Pilot data
timing
instructions
questions
analyzing data
cleaning up the qualtrics file
coding & reverse-coding
composite scores
reliability analyses
validity analyses
presenting the findings
construct & theoretical foundation
questions
reliability
validity
what do survey results tell you?
What are the different test formats?
objective, subjective, projective
what are the types of test scoring?
cumulative, categorical, ipsative
What are test issues?
response bias, random responding, faking
item biaswhen an item is easier for one group than for another groupacculturationthe degree to which an immigrant has adapted to his or her new culture [to a country's mainstream culture]intercept biastest under or over predicts ability of a groupslope biastest produces different validity coefficients for different groupsmeasurement biasdifferent interpretations necessary for different groups of test takers