ADV Vocab Set 2

Terms in this set (13)

consumer behavior
the way consumers make buying decisions, choose among alternatives, and use products
boycott
an organized effort to avoid purchasing goods and services from a particular company
cease-and-desist order
a legal order to discontinue a deceptive ad
consumerism
the organized effort of consumers to influence business practices
corrective ad
an ad that rectifies any false impressions created by deceptive advertising
deception
the act of making false or misleading statements in an advertisement
defamation
the act of making a false or derogatory statement that gives a negative impression about a competing business or product
disclaimer
a statement that outlines the limitations of a product
Federal Communications Commission (FCC)
the government agency that monitors and regulates interstate and international communications by radio, television, wire, satellite, and cable
Federal Trade Commission (FTC)
the government agency that regulates unfair methods of competition and unfair or deceptive acts that may affect competition
Food and Drug Administration (FDA)
the government agency that ensures food, cosmetics, drugs, and medical devices are safe and effective
puffery
an exaggeration or a subjective opinion used to sell products
subliminal message
information that your subconscious, or unconscious mind, receives without you fully realizing that you're receiving it
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