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always act to maximize good and minimize bad. there is no moral code that dictates right and wrong
The Competent Judges (Qualitative Hedonism)
People who have experienced two pleasures may rank them regardless to amount, and the higher one is superior in quality. it is the intellectual pleasure.
Mill's Utility Proof
general happiness is the only thing that has intrinsic value. since we strive to get as much value as possible, utilitarianism is true.
-everyone's personal good is good for everyone as a whole.
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