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Terms in this set (12)
a typeface with small decorative edges at the ends of the letters. They have a more traditional and sophisticated look.
a geometric typeface with no decorative details, additional strokes or spurs at the end of the letters. They have a more modern, minimalist look
mimics the stroke of a paintbrush or caligraphy, often linking letters together. Applying a script can add a certain elegance to your design.
used for novelty and may appear on signage, invitations or advertising materials in small doses. Not recommended for body text.
is the line on which most letters sit and below which descenders extend.
adjusting the space between letters throughout an entire word. Think train track and the rhythmic spacing of them.
refers to how text is spaced vertically in lines and affects the readability of text.
similar to tracking in that it determines the space between two letters or characters. However, tracking adjusts space equally through a whole word, kerning only adjusts the distance between two letters.
the alignment of text to the left, right or centre of your page
is a family of fonts e.g. Arial, Calibri, New Times Roman
the vertical stem that extends above the x- height of a font. In other words, the taller part of a lowercase letter or the upper portion of an uppercase letter.
the portion of the letter that extends below the baseline of a font.
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