MKTG 476 Test 3

We lead through ________ and not _________
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Terms in this set (19)
We lead through ________ and not _________
influence; authority
Product managers lead through
influence
Product management is a job that is as much about understanding _____ as it is understanding ___________
people; a market or product
There are clear and common patterns of ______ and ______ that can be seen throughout the profession
influence; alignment
What are the 8 key roles in the organization that product managers in nearly every company will interact with?
business operations, human resources, customer success, marketing, engineering, sales, finance, tech support
how closely aligned is the job role with the core duties and responsibilities of the product manager? how do their goals, KPI, OKRs, and reporting structure relate to and align with those of product mgmt?
functional distance
how much impact can the work done by the people in this role have on the success of the efforts of a product manager? are their responsibilities typically associated with this role that can constrain or block a product, feature, or improvement from being successfully released to the market?
workflow dependency
roles that are both functionally close to the product and upon whom the product manager depends greatly to deliver the product to market
critical supporters
functionally close to the product manager but whose work streams and workflows are largely independent of the product managers work to bring a product to market
accelerators
roles are not functionally close to the product manager but whose priorities and motivations can severely impact the ability of the product manager to successfully deliver products to market
potential disruptors
roles that are neither functionally close to the product manager nor do they create strong dependencies for product success; may have some impact on the periphery of the product managers roleoutliersduring visual mapping we create a 4 square chart to help identify which stakeholders take the most time or take priority, what are the 2 major axises used in this chart? prioritized?urgency; powerduring stakeholder prioritization what are the 3 ways that stakeholders might be prioritized?dormant, discretionary, demandinglist the 5 stakeholder management steps in proper orderidentification, prioritization, visual mapping, engagement, monitoringwhat are 3 examples of primary stakeholders?suppliers, customers, employeeswhat are the two kinds of stakeholders?primary; secondarywhat are 3 examples of secondary stakeholders?government, media, communitieswhat are the 3 things revealed by stakeholder analysis?power, legitimacy, urgencywhat are the 3 kinds of power revealed by stakeholder analysis?coercive, normative, utilitarian