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Busn 4999 Ch 6

Terms in this set (19)

categorical variable
A variable that indicates membership in some group.
classificatory variable
Another term for a categorical variable because it classifies units into categories.
constant
Something that does not change; is not useful in addressing research questions.
continuous variable
A variable that can take on a range of values that correspond to some quantitative amount.
decision statement
A written expression of the key question(s) that the research user wishes to answer.
dependent variable
A process outcome or a variable that is predicted and/or explained by other variables.
dummy tables
Tables placed in research proposals that are exact representations of the actual tables that will show results in the final report with the exception that the results are hypothetical (fictitious).
funded business research
Refers to basic research usually performed by academic researchers that is financially supported by some public or private institution, as in federal government grants.
independent variable
A variable that is expected to influence the dependent variable in some way.
interrogative techniques
Asking multiple what, where, who, when, why, and how questions.
managerial action standard
A specific performance criterion upon which a decision can be based.
probing
An interview technique that tries to draw deeper and more elaborate explanations from the discussion.
problem
Occurs when there is a difference between the current conditions and a more preferable set of conditions.
problem definition
The process of defining and developing a decision statement and the steps involved in translating it into more precise research terminology, including a set of research objectives.
research proposal
A written statement of the research design.
research questions
Express the research objectives in terms of questions that can be addressed by research.
situation analysis
The gathering of background information to familiarize researchers and managers with the decision-making environment.
unit of analysis
A study indicates what or who should provide the data and at what level of aggregation.
variable
Anything that varies or changes from one instance to another; can exhibit differences in value, usually in magnitude or strength, or in direction.
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