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Nonprofit Comm Test 2
Terms in this set (34)
Bulk of all private fundraising comes from where?
How much funding comes from individuals?
Anywhere from 70-90% but just 70% if you're not counting bequests
Estate or planned gifts (bequests), Major Giving (endowment campaigns, major gifts from individuals, etc.), and lowest is annual giving (activities, events)
What does the giving pyramid represent?
A symbol of donor loyalty
As number of donors decrease...
The value of their gifts increase
Special events and annual giving is an example of what?
Low level of commitment
Special events primary value is to....
What is annual giving?
Primary fundraising method to raise operating unrestricted report
Annual giving is...
How many asks does an annual campaign consist of?
At least 3
Why start campaign in the fall and end by Dec 30th?
Bonuses, Holidays, Tax Returns
Giving is about the donor. Donor relations plus trust. Tell a story about how their donation helped change someones life. Donors want to be seen as people not just their checkbook. RIGHT NAME. a unique one liner.
What is more important than the ask?
Thank you note
What are the two things you should never say to start off a Thank You Letter?
Thank you and On Behalf Of
What does annual giving data do?
Informs you who your prospects are for capital giving
HIGHEST EXPRESSION OF LOYALTY. Who do we usually leave our will to? Family.
Average amount of a bequest
Who receives the most grant dollars in terms of private foundations?
Health and Education - Mainly because of democracy. Health and education should be equalizers in a thriving democracy.
What is the ratio of proposals that get funded?
1 in 12 or 8.5%
What does it mean to be pre-select?
They do not accept unsolicited proposals
What is a letter of inquiry?
a one or two page letter
What are the two websites needed while doing prospect research?
Guidestar and Foundation Center
What will guidestar show you?
990s - how much they have given and to who
What will foundation center show you?
more of a directory of foundations organized by geographical area, issues, etc.
- Method to enable donors to make larger gifts than they could make from their income.
-While some planned gifts provide a life-long income to the donor, others use estate and tax planning techniques to maximize the gift and/or minimize its impact on the donor's estate.
-Thus, by definition, a planned gift is any MAJOR GIFT, made in lifetime or at death as part of a donor's overall financial and/or estate planning.
Planned Giving Vehicles:
-Charitable Gift Annuities
-Charitable Remainder Trusts
-Charitable Lead Trusts
-IRA - Retirement Assets
-Real Estate and Personal Property
Value of Planned Giving:
Many times, older Americans are cash poor but asset rich.
Three estate planning buckets
1. Family's Bucket
2. The Government's Bucket
3. The Charitable Bucket
Top motivations for planned giving
- When moved by how gift can make a difference 72%
- When they feel financially secure 71%
- When they know an organization is efficient 71%
- Wanting to give back to community 65%
- In support of political or philosophical beliefs 62%
Why people don't give
- They are not asked
- They don't understand planned giving
- The asker and the organization's needs, interests, and - readiness not understood
- Absence of a vision for the future
- Inadequate communication and cultivation
- Wrong solicitor
Dead people, through their estates, give away more money year after year than all US corporations combined.
What is a grant?
A grant is a conditional gift or a conveyance of funds with strings attached.
The funding source identifies the problem they want addresses, but no outcome is known.
The IDEA originates with the grantee.
Over head and Indirect costs
- All the expenses required to do all the work they need to do. Increasingly, we see organizations promoting their "ICR" which is their indirect cost rate.
You want a HIGH ICR rate because that means more money to the people who need help rather than the organizations expenses. EX: ICR = 93% so only 7% goes to companies expenses.
Types of grantmaking entities
-Private. Funded mostly by one donor or family: Corporate, family, independent.
-Public. Funded by many sources: Community Foundations, Funds serving certain population groups or issues (ex: womens or health funds).
3. Other corporate giving programs, trusts
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