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Marketing Essentials - Chapter 9a
Technology Applications for Marketing vocabulary.
Terms in this set (19)
Word Processing Programs
Software applications designed to create documents that are primarly text but may contain a few graphics.
Applications that store and organize information.
Used to organize, calculate, and analyze numerical data.
Desktop Publishing Programs
Part word processor and part graphics application, desktop publishing programs enable users to edit and manipulate both text and graphics in one document.
Graphics and Design Programs
Software applications for creating and modifying images, drawings, designs, and photographs.
AKA PowerPoint, produce slide shows or multimedia presentations.
Hypertext Markup Language (HTML)
The writing of very specific, detailed, and complicated code.
Enable users to electronically communicate with other users around the globe through their computers.
Enterprise Resource Planning (ERP)
All aspects of the business under one program; planning, manufacturing, sales, marketing, invoicing, and payroll.
Customer Relationship Program (CRM)
Internet enabled where customers place and track orders. Also companies can check customer statistics.
Biggest computer network based on smaller networks where information roams freely.
Internet Service Providers (ISP)
Companies that provide Internet access for businesses, organization, and individuals.
Wireless Fidelity (Wi-Fi)
Wireless Internet connection using radio frequencies.
World Wide Web
Subset of the Internet and is a collection of interlinked electronic documents.
Hypertext Transfer Protocol (HTTP)
Links documents together on the World Wide Web.
Uniform Resource Locator (URL)
Protocol used to identify and locate Web pages on the Internet.
Hardware and software checkpoint for all requests for or inputs of data, incoming or outgoing.
Outlines what can be found on each page within the website.
Process of conducting business transactions on the Internet.
THIS SET IS OFTEN IN FOLDERS WITH...
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