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Marketing Essentials - Chapter 8 and 9
Terms in this set (37)
process of exchanging messages between a sender and a receiver
Word Processing Programs
Software applications designed to create documents that are primarly text but may contain a few graphics.
avenues through which messages are delivered
Applications that store and organize information.
a receiver's response to a message
Used to organize, calculate, and analyze numerical data.
obstacles that interfere with the understanding of a message
Desktop Publishing Programs
Part word processor and part graphics application, desktop publishing programs enable users to edit and manipulate both text and graphics in one document.
Graphics and Design Programs
Software applications for creating and modifying images, drawings, designs, and photographs.
where communication takes place
things that compete with the message for the listener's attention
AKA PowerPoint, produce slide shows or multimedia presentations.
biases against the sender's opinions that prevent a listener from understanding
Hypertext Markup Language (HTML)
The writing of very specific, detailed, and complicated code.
specialized vocabulary used by members of a particular group
Enable users to electronically communicate with other users around the globe through their computers.
to convince a person to change a perception in order to get him/her to do what you want
Enterprise Resource Planning (ERP)
All aspects of the business under one program; planning, manufacturing, sales, marketing, invoicing, and payroll.
listing items in order
Customer Relationship Program (CRM)
Internet enabled where customers place and track orders. Also companies can check customer statistics.
a statement that is accepted as true by most people
Biggest computer network based on smaller networks where information roams freely.
Fast, informal written communication with those inside and outside of the company
Internet Service Providers (ISP)
Companies that provide Internet access for businesses, organization, and individuals.
Planning a response
Barrier to understanding where you are thinking about what you are going to say back to the speaker
Wireless Fidelity (Wi-Fi)
Wireless Internet connection using radio frequencies.
Official ending to a meeting
World Wide Web
Subset of the Internet and is a collection of interlinked electronic documents.
Call to Order
Begins the meeting
Hypertext Transfer Protocol (HTTP)
Links documents together on the World Wide Web.
Notes of what occurred at a meeting
Uniform Resource Locator (URL)
Protocol used to identify and locate Web pages on the Internet.
One example of feedback
Hardware and software checkpoint for all requests for or inputs of data, incoming or outgoing.
a proportion of the membership required to conduct official business
Outlines what can be found on each page within the website.
Process of conducting business transactions on the Internet.
THIS SET IS OFTEN IN FOLDERS WITH...
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