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Journalism Test 3
Terms in this set (57)
is print dying?
everything dies, but everything is also reborn
why are subscription numbers bad to measure success of magazines?
because they are often propped up by magazines offering deep discounts or special offers
what does a smart brand do in a difficult media culture?
it hits at the heart of a challenge. and it answers it
what role of newsweeklies has never been more necessary?
the role of "sense maker"
who is David Carey?
president of Hearst Magazines and senior Vice President of Hearst corp
why did David Carey say he was optimistic about the future of magazines?
magazines have billion-dollar awareness footprints and he has made new deals with NBC which will assist in creating more revenue through his magazines
what is the eternal opportunity as well as the challenge, according to David Carey?
to capture the distance between the current size of the business and the readership that looks favorably upon the brand
does David Carey think that Hearst is acting more as a curator or a creator?
he thinks its tilted more toward creation, but a part of the web strategy is curation
what are David Carey's expectations for his current and potential employees?
People have to be masters of many things and who are adept at personally engaging with all of the platforms and have the imagination to differentiate between tablet strategies and magazine strategies
why are bookazines important?
demonstrate consumers' willingness to pay high prices for high value and are a great way to test ideas for new magazines
who is Donna Kessler?
she is the president of Morris Media Network in Augusta, GA, 18 year veteran of media industry, oversees affinity units for travel, lifestyle, regional interests, and the outdoors
why did Donna Kessler want to bring so many titles to Augusta, GA?
she wanted to stay true to the philosophy of "what needs to be local stays local"--wanted to have a direct relationship with the consumer and to have accurate, timely content
what advice does Donna Kessler offer about the print aspect of the business in this digital era?
"stay true to your passions"
everything falls into place if you are true to your passions and know who you're serving
was the adjustment from print to digital difficult for Donna Kessler?
it was difficult, and she didn't fully understand what the change meant at first, but eventually she was able to embrace it
what other advice does Donna Kessler give to others?
if you focus on the needs of the person who is consuming your content and you focus on the passion, that's where you start, and everything falls into place
how does Donna Kessler place and manifest content on different platforms?
she senses where the passion for particular content is and places it on the platform where she believes the content will be best received by the consumer
who is Steve Kotok?
Former General Manager of The Week
according to Steve Kotok, are we ever going back to the time when we do our business, we find a model and we continue doing it like we did in the previous 50 or 60 years?
he believes that web and digital and all that stuff will be more like how TV shows come and go
according to Steve Kotok, how does the fast-changing media environment impact the people you hire and the way you do business with people?
you start to hire more on talent and ability and hire people who can fulfill multiple roles and adjust to what's next
how does Steve Kotok foster innovation within his company?
he fosters innovation by keeping the culture of the company centered on "tackling challenges" rather than having it centered around fear
who is Donna Reed?
former VP of content at Media General, previously the news leader for Media General's Publishing Division and was the. managing editor of the Tampa Tribune
what does Donna Reed think the media's role in society is now?
fundamentally the role has not changed from being the. voice of the voiceless and informing the public. what has changed is what news and information looks like and how it's consumed
what is the heart of broadcast and print?
good story telling
how does Donna Reed balance the media's role in society against revenue and profit pressures when it comes to gaining an audience?
gaining new audiences, new demographics, and to help the sales side of the business
what is Donna Reed's organization's relationship with her own audience?
her organization is now closer to her audience because they are not talking at people, but with people, through things like "comments" on posts
what are the 3 levels of communication on the internet?
how does Donna Reed's organization's relationship with their own audience need to change to remain in business going forward
they need to change how they measure audience and how fast they deliver content in real-time
who is Leon Long?
VP of Television for Raycom Media, was previously VP of operations for Liberty and general manager of WLOX-TV
how does Leon Long foster innovation within his organization?
he says to "stay out of the way" and to wait for young kids to give you their ideas and maybe find a good one to capitalize on
how does Leon Long believe his organization's relationship with the audience needs to change going forward?
he believes they need to become more flexible for consumers to jump in and jump out of engaging in content
who is Steve Hammel?
he is the VP and General Manager, WRAL-TV, Capitol Broadcasting Co.
what does Steve Hammel think is the media's role in society now?
he thinks it is to provide relevant, compelling and necessary information to individuals and to a company about life, health, family, and our livelihoods
how does Steve Hammel balance the media's role in society against revenue and profit pressures when it comes to gaining an audience?
he believes that you will butt up against profit pressures if you don't provide relevant, compelling news and that it should also be entertaining information
what is Steve Hammel's organization's relationship with its audience? How does the relationship need to change to remain in business going forward?
currently has an intimate relationship with its audience, believes that only the delivery method of information needs to change, not the actual info
according to Steve Hammel, how has the competitive landscape changed? Who do you view as competitors now versus 5 or 10 years ago?
believes that they are competing with every platform that takes attention away from them, including xbox or Netflix which is rather different than competitors of the past
how does Steve Hammel manage people who can no longer count on their job duties remaining the same for any significant period of time?
he cross-trains people and makes sure he has people that are good at multiple things and are reading about things going on on the industry
how does Steve Hammel foster innovation within his organization?
he believes that the fostering of innovation, of doing better, starts with the premise that the status quo is unacceptable. he encourages creativity and lets people know its okay to fail
are there management theories that Steve Hammel subscribes to, or is he essentially reinventing the approach of managing your business as you go?
he uses common sense in terms of what he believes motivates people, such as positive reinforcement and not by yelling or screaming unless necessary
what role does Steve Hammel see curation of content playing at WRAL?
he sees WRAL more as generators of real news rather than curators
what's on Steve Hammel's list of issues that today's news media manager has to consider and be informed about?
he believes that news media managers need to understand how things outside of that can impact you as a manager
how does Steve Hammel react to television audiences falling off?
he views it as a challenge, and attempts to provide a viewer with the most compelling information possible to keep the audience
who is Bill McCandless?
Vice President of Video Programming/Production, Bleacher Report
what is Bill McCandless's organization's relationship with their audience?
bleacher report acts as a content creator and believes that you should never believe you're smarter than your user
according to Bill McCandless, what role will advertising play in the future of the media?
he believes advertising will always be a primary source of revenue for a media company and that companies will keep selling audiences to advterisers
how has technological change affected the way Bill McCandless manages people and his business?
he has since learned that everything they've been trained to do is wrong and that their job is to get the audience what they want.
according to Bill McCandless, what does the future hold for media managers?
he believes there will be some kind of revolution like mobile, and that managers need to understand the differences of content being on screens everywhere and being screen agnostic and how to monetize mobile
who is Warren Webster?
cofounder of Patch.com
according to Warren Webster, what role does the curation of content play in the news media landscape?
he believes that the companies that create content and are also able to declutter the digital world through curating will be the most successful
are there management theories that Warren Webster subscribes to, or is he essentially reinventing the approach of managing his business as he goes?
he focuses on having a strong vision and mission behind everything, transparent open communication with all employees, only create bureaucracy when absolutely necessary, and challenge each other to make things easier and faster, and collaborate and don't be afraid to fail
how does Warren Webster, in the face of continual technological changes within the media industry, manage people?
he looks for tech savvy, entrepreneurial people who will also have a relevant specialty and share their enthusiasm for building something entirely new versus. tinkering with the same old model
who is Chip Mahaney?
Senior Director, Local Operations of E.W. Scripps Co.
how has the competitive. landscape changed for Chip Mahaney's company?
the competitive landscaped has now evolved to be against internet companies like Yahoo and Facebook or apps that are specific to their interests
according to Chip Mahaney, what is difficult about managing such rapid technological change?
he says that the biggest. challenge is getting people in his organization to evolve and adapt to the changes
how does Chip Mahaney know which tech to embrace?
he works closely with digital directors and he has a collaborative group he works with to experiment and learn and share the best practices
when does Chip Mahaney, if he had to predict the future, see us reaching a period of stasis where the evolution of the media slows?
he sees this happening media companies try too hard to be everything for everyone
how does Chip Mahaney foster innovation within his organization?
by telling his organization to start doing it. and when there's success, champion it, and when there's failure, you acknowledge it and show you can accept it.
are there management theories that Chip Mahaney subscribes to, or is he essentially reinventing the approach of managing your business as he goes?
he puts himself in the best position possible to learn from other people, and that includes seeking formal training, attending conferences, and connecting and networking
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