a systematic method for gathering and organizing information about a believed market opportunity

Market Opportunity Analysis

a tool to identify and assess the attractiveness of business opportunity

what are the benefits of a market opportunity analysis?

-No product or service to satisfy an existing need
-No identified need for an existing product or service
-No product or service identified NOR is a need identified

what is the objective of a market opportunity analysis?

Reduce risk associated with investment that results from an insufficient knowledge of the market

Customer, technology, company, and competition

-Narrowing down to specific product-market
-segmenting into possible target markets

narrowing down to specific product market

1.All Customer Needs
2. Some generic needs
3. one broad product market

substitute producers, adjacent competitors

competitors that are close in proximity to what you already do or where you do it

Study with Quizlet and memorize flashcards containing terms like Market opportunity analysis, market opportunity analysis, -No product or service to satisfy an existing need
-No identified need for an existing product or service
-No product or service identified NOR is a need identified and more.

Market Opportunity Analysis Flashcards

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