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Sport Mgmt Set 4
Terms in this set (17)
The flow of fans into the stadium.
The flow of fans out of the stadium.
Any parking lot that is offsite from the stadium is considered satellite parking. Shuttle buses are often required to transport fans to and from the stadium.
Methods of transport other than driving or flying, such as the subway and the commuter rail.
Parking along the street, as opposed to in a parking lot.
The practice of grilling food, drinking, and socializing around cars and trucks in a stadium parking lot. Lots of sports fans enjoy arriving early to games, parking, and then partying before the game.
Fluid, not fixed, parking prices that can increase or decrease due to small and/or short- term changes in supply and demand. Dynamic pricing for parking is facilitated by the Internet and mobile technology.
Costs incurred by a business regardless of how much goods and services are produced. These might include, for example, salaries. These costs are not connected to profit and loss but must be paid on a regular basis, as stipulated in a contract.
Costs incurred by a business that vary from month to month or year to year. These might include the cost of food, snow removal, and so on.
Websites and services that allow users to interact with one another through creating and sharing photos, videos, and text-based communication.
Social media marketer
Someone who uses the power of social media to converse with actual and prospective customers, all with the goal of bolstering a company's brand and selling more product.
Unwanted email solicitations from companies.
The general awareness of a particular brand among the general population.
How a brand is perceived in the marketplace.
Advertising targeted to online users based upon their self-reported preferences.
In the context of social media marketing, viral marketing is using consumers to share an organization's message with their friends and family using social media. A band's music video that is shared widely on Facebook is an example.
An attribute of a brand, band, company, etc. that conveys that it is primarily interested in understanding and meeting the real needs of customers rather than making a one-size-fits-all type of sales pitch.
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