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Creating a Line
Terms in this set (39)
The design stage of creating a line combines the designer's and merchandiser's:
*Interpretation of market and fashion research
*Understanding of target customer
*New design inspirations interpreted for the target customer
How do designers come up with all the new designs each season?
*Fabric, Texture, Trim
The design team studies color trend reports gathered during the research stage to find possible groups of colors or color stories for a new line.
Fashion silhouettes or garment details popular during historical periods provide a source of design inspiration.
Retro looks are not exact replicas of the previous fashion look but they include a "new" fashion twist:
*May use style details of the earlier fashion in a current fabric
*May include updated style details in a fabric resembling the earlier fashion
Designers are often inspired by the clothing styles of other cultures
Fabric, Texture, and Trim Inspiration
*An intriguing fabric texture or interesting print might serve as the design inspiration and become the foundation for a group.
*A unique clasp or closure or a special button may be a source of inspiration
beads, lace, buttons, prints
The general social spirit and popular culture of a given time period.
The Market Niche
The blend of product type with target customer is referred to as the ________.
Successful product developers and merchandisers are able to interpret their design inspirations appropriately for their target customer.
The Market Niche
The Product Developer does the following:
*Researches possible fabrics and trims
*Works with vendors to secure all components for the style
*Coordinates all aspects of style creation
At some smaller companies the designer may handle the responsibilities of ______.
the product developer
At Planning Meetings
*sales figures from the previous seasons are reviewed, sales projections are discussed, and the overall plan and schedule for the upcoming seasons are discussed.
During planning meetings:
*A correct balance of colors is reviewed (must have a balance between staple and fashion colors)
*Most garments will be produced in more than one color
*The variety of colors available for a style are called colorways
*Producing the same style in more than one color is cost efficient and gives the retailer more options for it's customer
*A color may be added that is not expected to sell well
*Designers attend textile trade shows to be aware of new fabrics.
*Fabric vendors provide samples (swatches or sample yardage) of fabrics the design team plans to use in upcoming line
*The new line must provide a balance of colors and styles
*The manufacturer averages the cost of garments in a line to keep the retail prices similar
*One style may have a lower mark up while another may have a higher markup
*A pricing strategy where retail price drives the style decisions.
*In today's market the upper limit of price is often based on what the target customer will pay
*Used more in moderate price zones and in private label
*The style and fabric components are manipulated by setting a cost first and THEN determining fabric cost, components cost, etc.
*If the estimated total is less than the target cost, more design details can be added
An apparel line typically not does not consist of only new styles
In a new line, styles will be:
Modifications of good sellers
A ______ will repeat the same garment style as a successful garment from a prior season but generally in a new fabric and color.
_______ is therefore often less expensive to produce (when the fabric is similar enough to allow for exact patterns and prototypes)
Companies vary regarding the number of ______ in a line
carryovers vs. new styles
Copying a Garment
Planning the Line considerations
*Overall number of styles in the line
*The number of tops relative to number of bottoms
*Styling variety (single breasted /double breasted jackets)
*Color and fabric variety offerings for each style
*Cost to produce each style
*Overall pricing balance of the line
Many designers rely on _______ of their garment ideas.
A designer may use a body silhouette called a _______ as a base from which to develop their garment design sketches
*Does not include a body silhouette as only the garment design is drawn.
*Drawn as if it were laying flat so often called a flat sketch
*Best when many design details are needed
*Creating a 3-dimensional design idea
*Uses actual fabric as a starting point
*A mannequin or dress form is used
*Draping, itself, is often a source of design inspiration as fabrics differ in their hand (tactile qualities) and in their ability to drape around the body
computer sided design
*Computer systems provide numerous advantages for textile design
*Often able to print directly onto a fabric
*Can view a large section of a print design and better visualize the scale, repeat and color combination
*Changes can be made immediately as opposed to waiting for a new strike off
Design Team Reviews Line at
First adoption meeting
First Adoption Meeting
*Typically many more design ideas are sketched than will appear in the final line
*First of several review processes that the line will undergo
*The review team discusses and evaluates each of the designs
*Designs may be dropped(or added) here or in later stages
*Production personnel want new styles to be similar to previous styles and as simple to construct as possible
*Merchandisers want the line to "sell itself" with great prices and high quality
*Designers want highly creative, complex styles
*To create a cohesive theme
*To include an appropriate number of items and a balance of styles
*To be sure the overall merchandising philosophy of the company is met
Garment Specification Sheet
Number, size and style and placement of buttons
Type and size of pockets
Pocketing and lining fabric
Fabrics that have not received finishing treatments such as bleaching, shearing, brushing, embossing or dyeing unfinished fabrics.
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