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NMC 100 Final
Terms in this set (120)
What is one reason for viewing culture as a map rather than as a hierarchy?
A map better represents the fact that forms of culture exhibit multiple tendencies.
The term __ involves the technological merging of content across different media channels.
Which of the following is the correct order of the standard stages of media innovations?
emergence, entrepreneurial, mass medium, convergence
Which of the following best describes the second stage of the critical process?
Look for patterns or themes in your particular media research.
High culture is most often associated with
fine art, wealthy donors, and educated audiences
The idea that popular culture makes audiences lose their ability to appreciate "finer" fare is known as the ___ theory.
Which of the following is the correct order for the linear model of mass communication
sender, message, mass media channel receiver
How is a judgement reached as part of the critical process different from a personal opinion
A critical process judgement is supported by careful observation and investigation that helps minimize the influence of social or cultural biases and prejudices
The stage at which inventors try to determine a marketable use for a device is known as the ___ stage.
What is an example of a cultural change resulting from media convergence.
We are consuming media content at our own convenience
How did the telegraph contribute to the development of mass communication
It separated communication and transportation
What were the first mass-marketed products in history?
Our varied media institutions and outlets are basically in the ___, or storytelling business.
The contrast between those with Internet service and those without is dubbed
the digital divide
Where did the Arab Spring movement begin?
ARPAnet enabled military and academic researchers to communicate on a ___ network system
US Government surveillance of online communication is sanctioned through the
USA PATRIOT Act
The Kindle Fire is one of the main competitors to what device
An essential innovation during the developmental stage of the Internet was
Search engines offer a more automated route to
The open internet is best represented by
What is the main factor contributing to the digital divide
What is the best example of the semantic web
What term refers to the next generation of the Internet
A costly form of internet identity theft is ___.
What console does NOT offer connections to stream programming from sources like Netflix and Hulu Plus
What term refers to an establishment that gathers multiple coin-operated games together?
Which term refers to the way in which the rules structure how players interact with the game
Which of the following gaming platforms does not offer a voice recognition system?
Which term refers to a video game created for purely promotional purposes
What is the focus of online fantasy sports games
making managerial decisions
Parents, politicians, and the medical establishment have expressed concern over the ___ quality of video games
Google Play offers apps that can be used on
When playing MMORPGs, most experienced players join organized groups called ___.
guilds or clans
Gamers collaborating to share shortcuts and "cheats" is an example of
Which of the following is a portable gaming system?
What was the first major console to add a wireless motion-sensing controller?
What is an example of a puzzle-solving game?
What rating indicates that a video game is appropriate only for people 18 and older?
What was the first home video game?
The emergence of leisure time became an acute social issue during what period of history?
the Industrial revolution
Nintendo's Game Boy popularized what game?
How does the Entertainment software Association organize games?
What convention was created by gamers, and is held every year in Seattle
Penny Arcade Expo (PAX)
Which Video game console also plays Blu-Ray discs?
Which of the following was NOT a type of programming during the Golden age of radio?
The Telecommunications Act 1996 did which of the following?
It encouraged the consolidation of radio station ownership
Since the 1930s, the period of heaviest radio listening has shifter to
Which of the following is true about the golden age of radio?
Shows typically had a single sponsor
What was the result of the U.S. government's sanction of RCA's purchase of British Marconi's American operations?
It forced British Marconi out of radio technology in the United States and made the United States the leader in radio communication
The developer of FM radio was
The news/talk/information radio format appeals to advertisers looking to target
working- and middle-class audiences
The system of management (rather than deejays) controlling programming is known as
Radio researched its mass medium stage in the
Why did the United States Navy shut down amateur radio operations in 1917?
The navy wanted to ensure military security as the United States entered World War I
The fastest growing radio format in the 1990s was
Amos'n'Andy launched the idea of
The music that is passed down through a culture and performed by largely untrained musicians is known as
Which genre of music emerged in the late 1970s as a form of rebellion against commercialism?
Originally Thomas Edison patented his phonograph as a type of
The musical genre that most clearly responded to the political climate in the 1960s and 1970s was
The music that takes aspects of gospel, older R&B, pop, and rock and rolls and adds smooth vocal lines is known as
Why did the recording and radio industries begin to cooperate with each other in the early 1950s
Television had become popular and stolen much of radio's programming, so radio needed recorded music to stay relevant
What did the success of British groups in the United States in the 1960s help demonstrate
that performers could write and produce their own songs as well as Tin Pan Alley had
Which of the following musical genres was the first to overtly confuse issues of sexual identity and orientation?
rock and roll
In the late 1950s and early 1960s, rock and roll
became gradually clean cut and lost some of its rebellious edge
What statement about the music industry is NOT true?
The Parents Music Resource Center fought in the 1980s for musicians' rights to free expression
_____ first captured sound using a bristle and a coated cylinder
Edouard-Leon Scot de Matrinville
The larger label that encompasses such genres as punk and grunge is called
Payola refers to the practice of
paying deejays or radio programmers to play certain songs
An example of using a third screen would be
watching a recent television episode on your computer
What is occurring when consumers record a television program on a VCR or DVR and then watch it later at their convenience
The quiz-show scandals can be credited with ____.
undermining Americans' expectations of the democratic promise of television
Which of the following statements about cable programming is FALSE?
Cable systems typically offer a single tier of service to their customers
Why were there a limited number of TV stations in a city or market in the early days of television?
Airwave spectrum frequencies interfered with one another, so a city or market could only support a certain number of stations
What type of program had its roots in live theater
What measures did cable channels take when people in small rural communities began installing their own receiving dishes and downlinking channels for free?
They scrambled their signals
Regarding syndication, when a program is bartered for,
syndicators offer a program to a station in exchange for a split of the advertising revenue
The ____ standard was used for all television sets in the United States from 1941 to 2009
How much do cable operators pay per subscriber for basic cable channels each month?
between a few cents and over six dollars
Who won the patent for the first television after a lengthy court battle?
The debate over whether cable companies were electronic publishers or common carriers ended with what Supreme Court case
CATV systems were first to developed to
provide service to areas that had trouble getting regular broadcast signals
Adolph Zukor took his experience fighting against an attempted movie industry monopoly and
spent years developing his own methods for controlling the film industry
Early silent films most appealed to
immigrants, because silent film transcended language barriers
What was Hollywood's initial reaction to the VCR?
It tried to stall its arrival, even suing to keep people from recording movies from television
Who is typically considered the "auteur" of a film?
The Life of an American Fireman is considered the first
American Narrative film
The Great Train Robbery (1903) introduced
The western genre
What does the term vertical integration refer to?
controlling the production, distribution, and exhibition of films
The very first movie theaters were known as
Edison invented a projection camera called the
Started by Edison, the first film monopoly was known as the
What is NOT true of documentary films
It is limited to newsreels
Which of the following statements about today's major U.S. film studios is true?
They are so dominant worldwide that some fear they stifle local cultures and film industries
Seditious libel is
defaming a public official's character in print
In what way(s) has digital news changed the news industry?
Digital news has both sped up news cycle and helped drive news stories
The introduction of ____ in 1982 changed the look of the modern newspaper
In the late 1700s, the two types of daily papers in the American colonies were
commercial papers and political papers
In the late 1800s, two types if journalism emerged: the ___ model and the ___ model
story-driven/"just the facts"
What was the first major wire service?
What two publishers were involved in a newspaper circulation war in the late 1800s
Pulitzer and Hearst
What was the first black newspaper?
When Adolph Ochs bought the ____, he brought back the ideal of an informational and impartial press.
New York Times
What contributed to the decline of newspaper readership in the 1960s and 1970s
Television viewing was up
Who ran the Pennsylvania Gazette, considered to be the best colonial paper?
As newspaper circulation decreased and ad sales dropped in 2005, how did newspaper chains respond?
They significantly reduced newsroom staff and sold off individual papers
Why were circulations so low in the early days of colonial papers?
Readership was limited to wealthy and educated men
Why did President Theodore Roosevelt dub investigative reporters "muckrakers" in 1906
They were willing to stoop so low as to dig through society's muck to uncover a story
Claiming twenty million unique visitors evert month, ___ is currently one of the leading online-only magazines
The most successful magazines in colonial America
a) targeted female readers.
b) simply reprinted material from leading London periodicals.
c) were agricultural manuals.
d) were overtly religious.
simply reprinted material from leading London periodicals
Why did specialization come to dominate the magazine industry by the mid-twentieth century?
a) Corporate consolidation closed many general-interest magazines.
b) Editors could more easily create specialized content.
c) Competition from television made it hard for general-interest magazines to make a profit.
d) Competition from webzines made general-interest magazines unprofitable
Competition from television made it hard for general-interest magazines to make a profit.
The success of TV Guide underscored the power of
a) Rupert Murdoch.
What was the first city magazine aimed at a national upscale audience?
Correct! the New Yorker
the New Yorker
The combination of reduced distribution and production costs in the early twentieth century gave publishers the ability to
increase magazine prices.
reduce the number of advertisements in each issue.
specialize their publications.
Correct! reduce magazine prices.
reduce magazine prices
Early European magazines were outlets for
homemaking and gardening advice.
Correct! political commentary.
What statement about magazines is true?
Correct! Magazines often give cultural minorities a sense of membership in a broader community.
Magazines no longer play an important role in uniting dispersed groups of readers.
Magazines usually offer less analysis of and insight into society than other media outlets.
Magazines have had far less freedom than other media to encourage and participate in democratic debates.
Magazines often give cultural minorities a sense of membership in a broader community.
What are zines?
magazines targeted at teenagers
Correct! self-published magazines
magazines published online only
magazines without advertisements
Magazines such as Ms. fall into the _____ category.
business or trade
A major development in magazines in the mid-nineteenth century was the
first magazine exclusively for older readers.
inclusion of photographs.
first magazine exclusively for men.
Correct! inclusion of illustrations.
inclusion of illustrations
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