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Corporate Aims

The overall purpose of a business

Behavioral Theories

Theories which state that business objective are determined jointly by groups of interested parties

Mission Statement

a brief summary of a firm's aims and objectives


the goals or outcomes a business wants to achieve

Profit Maximization

Producing a level of output which generates the most profit for a business

Sales Revenue Maximization

Producing a level of output where sales revenue is greatest


generating sufficient profit to satisfy the owners, not necessarily at an output which gives greatest profit

Shareholder Value

the benefit to shareholders of a rising share price and rising dividends

SMART Objectives

goals which are specific, measurable, agreed realistic and time specific

Competitive Advantage

the advantage that a business has over rivals. It can be gained in a number ways

Corporate Culture

the values, beliefs and norms that are shared by people and groups in an organization

PEST-G analysis

an analysis of the political, economic, social, technological and green factors affecting a business


the process of deciding, in advance, what is to be done and how it is to be done


the pattern of decisions and actions that are taken by the business to achieve its objectives

SWOT Analysis

an analysis of the internal strengths and weaknesses and the external threats and opportunities facing a business

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