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Theories which state that business objective are determined jointly by groups of interested parties
generating sufficient profit to satisfy the owners, not necessarily at an output which gives greatest profit
the advantage that a business has over rivals. It can be gained in a number ways
the values, beliefs and norms that are shared by people and groups in an organization
an analysis of the political, economic, social, technological and green factors affecting a business
the pattern of decisions and actions that are taken by the business to achieve its objectives
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