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consumer buyer behavior
the buying behavior of final consumers-individuals and households that buy goods and services for personal consumption
consumer's black box
buyers characteristics influence how he or she perceives and reacts to the stimuli
buyer's decision process itself affects the buyer's behavior
the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions
a group of people with shared value systems based on common life experiences and situations
relatively permanent and ordered divisions in a society whose members share similar values, interest and behaviors
combination of occupation, income, education, wealth and other variables
person within a reference group, who because of special skill knowledge, personality or other characteristics exerts social influence on others
online social networks
online social communities- blogs, social networking- where people socialize or exchange information
age and life cycle stage
personality and self-concept
a person's pattern of living as expressed in his or her activities, interests and opinions
the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment
people are largely unconscious about real psychologial forces shaping behavior. growing up and repressing many urges. buying decisions are affected by subconscious mtoives that even we don't understand
qualitative research designed to probe consumers' hidden, subconscious motivations
human needs are arranged in a hierarchy. physiological, safety, social, esteem and self-actualization
process by which people select organize, interpret information to form a meaningful picture of the world
the tendency for people to screen out most of the information to which they are exposed- marketers must work hard to get their attention
tendency of people to interpret information in a way that will support what they already believe
consumers are likely to remember good points made about a brand they favor and to forget good points made by competitors
a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea
complex buying behavior
consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived difference among brands
dissonance reducing buying behavior
consumer buying behavior in situations characterized by high involvement but few perceived differences among brands
habitual buying behavior
consumer buying behavior in situations characterized by low-consumer involvement and few significantly perceive brand differences
variety-seeking buying behavior
consumer buying behavior in situations characterized by low consumer involvement but significant perceived brand differences- a lot of brand switching
evaluation of alternatives
post purchase behavior
what are the five stages of a buyer's decision process
first stage of the buyer decision process: in which the consumer recognizes a problem or need
the stage of the buyer decision process in which the consumer is aroused to search for more information; the consumer may simply have heightened attention or may go into an active information search
the stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set
post purchase behavior
the stage of the buyer decision process in which the consumers take further action after purchase, based on their satisfaction or dissatisfaction
the mental process through which an individual passes from first hearing about an innovation to final adoption
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