Al Smith: indicated growing power of the city, mixed Irish-German ancestry. Urban Democrat, Catholic. Wanted to end Prohibition. Represented political machine. Herbert Hoover: Protestant, old-stock American, efficiency and individualism. Hoover won Democrats' support. Won old-line Democrat support who feared Tammany Hall and Catholics. Both were self-made men, believed in freedom, mobility. New Democratic electorate was emerging, consisting of Catholics and Jews, Irish and Italians, Poles, and Greeks. Task: unite traditional Democrats of South and West with Northeast and Midwest.