Study sets, textbooks, questions
Upgrade to remove ads
MKT 240 - Chapter 11
Terms in this set (17)
all activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.
a retail store that carries a narrow product line with a deep assortment within that line
a retail organization that carries a wide variety of product lines - each line is operated as a separate department managed by specialist buyers or merchandisers
a large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products
a small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods.
a store much larger than a regular supermarket that offers a large assortment of routinely purchased food products, nonfood items, and services.
a giant specialty store that carries a very deep assortment of a particular line and is staffed by knowledgeable employees
a combination of department store and supermarket
a retailer that buys at less-than-regular wholesale prices and sells at less than retail, examples are factory outlets, independents, and warehouse clubs.
an off-price retailing operation that is owned and operated by a manufacturer and that normally carries the manufacturers' surplus, discontinued, or irregular goods.
an off-price retailer that sells a limited selection of brand name grocery items, appliances, clothing, and a hodgepodge of other goods at deep discounts to members who pay annual membership fees.
two or more outlets that are commonly owned and controlled
a contractual association between a manufacturer, wholesaler, or service organization (a franchisor) and independent businesspeople (franchisees) who buy the right to own and operate one or more units in the franchise system.
a concept that states that new types of retailers usually begin as low-margin, low-price, low-status operations but later evolve into higher-priced, higher-service operations, eventually becoming like the conventional retailers they replaced.
all activities involved in selling goods and services to those buying for resale or business use
a wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation
a wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods.
Sets with similar terms
MKTG CH 11
Vocab Ch. 11
Marketing Chapter 13 Vocabulary
Chapter 11 - Study Guide
Other sets by this creator
BA 470J Chapter 5
BA 470J Chapter 4
BA 470J - Chapter 3
BA 470J - Chapter 2
Other Quizlet sets
Marketing Exam Chapter 6
Span 3420 Examen Final- Vocab
Skills Check Off-NUR 311
CFA institute mock exam part 2