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the first group to adopt new products

Early Adopters

the second group in the adoption curve to adopt a new product; these people are usually well respected by their peers and often are opinion leaders

Early Majority

group that avoids risk and waits to consider new idea until many early adopters try it and like it

Late Majority

group that is cautious about new ideas

Laggards or nonadopters

prefer to do things the way they have been done in the past and are very suspicious of new ideas

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