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Unit 3 Narrative and Ideology
Terms in this set (36)
Media products are the specific outcomes created for consumption by and for audiences. These can be produced in a wide variety of media forms.
Media products include: poster, blogs, apps, websites, photographic exhibition, photographic website.
Eg. (www.andrewgoldie.com.au & Instagram), "Under the Sun" exhibited artworks, Max Dupain Retrospective 1975 exhibition display, 'Beaches' Max Dupain book
Analogue and digital technologies that are utilised to produce media products. consumption and/or reception of media products. Eg. Medium Format Camera, Darkroom enlarger, SLR Camera, Flash kit lights.
Fictional and non-fictional stories which are constructed with a systematically structured series of interconnected images, sounds and/or words using media codes and conventions.
Photographs can exist as frame or series narratives
Technical, written and symbolic tools used to construct or suggest audience meaning in media forms and products. Media codes include the use of camera, casting, setting, mise en scène, lighting, costume, text.
Rules or generally accepted ways of constructing media products and creating meaning in media products. This could include: including story principles, composing methods, paper printing stock, online interactivity, app interactivity, framing of prints.
Audiences can be defined by common interests, demographic, age, gender, occupation or other similarities. They are the intended group of individuals that a media producer aims to target with their media product. Audiences can produce, read, consume and share media products.
Media forms refer to technological means and channels by which the media is created, produced, distributed, consumed and read. Media forms include:
• Still image - photography
• Digital - images, video and audio streaming
A collection of ideas or beliefs shared by a society, reflected in their values and laws. They can be dominant(held by a majority) or emerging(held by a minority).
How and to what degree the audience accesses and utilises media products.
E.g. Scrolling through Goldie's commercial/personal website and interacting with him via social media
Enabling others to experience a media product. Sharing can take place in a digital or physical format. Cinemas screens allow sharing of films with their audiences. Instagram allows audiences to share and create images and ideas.
Audience 'read' or interpret photographs depending on the ideological or institutional context and the individual.
Online content delivery of media texts, including streamed and downloadable media
Ideological context of a media product refers to the time and place in which a media product is produced, distributed, consumed and read and the ideologies that are held within that society.
• Mono-culturalism was the dominant ideology regarding immigration in 1930's Australia.
• Multi-culturalism is the contemporary dominant ideology regarding immigration in Australia
These are the conditions in which the media product was produced and how it was distributed.
'Laid Bare' was produced in 2017 by a contemporary, innovative photographer, Andrew Goldie
Website, strong online presence
'Head on' is a private, sponsored photo festival that exhibits contemporary photography that reflects current social issues
Monash Gallery exhibited ACP's "Under the Sun" exhibition that invited 15 artists to appropriate 'Sunbaker' by Max Dupain.
A distinctive aesthetic created with codes and conventions. Eg. 1930's Modernist Art conventions created a fresh, innovative approach to aesthetics with sharp focus, hard edges, form instead of subject, stark black and white, unusual angles.
A style or mode of production that conforms to certain narrative conventions and audience expectations. Eg. Portraiture, candid documentary styled photography
Reception of media products
Audience responses and interpretations of media products. This can often be measured.
Eg. Sales figures, Ratings, Awards, Twitter comments, Likes, Quotes
Hidden meaning, revealed in a way that is not directly expressed. eg, Dupain's Carnival at Bondi revealed marching subjects, this symbolised their preparedness for WWII
Obvious, very clear; nothing hidden eg. Andrew Goldie's title 'Laid Bare', statement and use of multi-cultural models is explicit.
A combination of media product, form, codes and conventions to construct meaning.
The treatment of light and shade in a work of art, especially to give an illusion of depth.
Andrew Goldie Quote ( SBS Article)
"It is a reinterpretation of the cultural Australian beach going look and trying to reinterpret that in a modern way that is more inclusive"
SBS ( Multicultural media organisation) Journalist "
Alyssa Braithwaite SBS Article Title
"These photos challenge the Australian beach goer stereotype in a wonderful way" April2017
Gael Newton, senior photography curator at the National Gallery of Australia Quote about "Sunbaker"
"An unforgettable image, it spoke to a young 1970s audience as being all about Australia" ( Reception Example)
Isobel Crombie, senior curator of photography at the National Gallery of Art
"Most of us think of Dupain as a strict, clear modernist ... But there is a whole series of works ... heavily influenced by the ideas of the regeneration of a race through the revitalisation of the body." (Reception Example)
Simon Crerar (Australian Art journalist)
"We have Australian icons in photography, and Sunbaker is one of those icons. If you are amassing a collection and you do not have those icons, you don't have a collection.'' ( Reception Example)
Michaela Gleave ( Artist who exhibited in "Under the Sun"
She created solar system diagrams plotting the position of the planets at the times of Aboriginal massacres. Her reading of the 'Sunbaker' was that it misrepresented Australia's bloodied history. Michaela's reading may have been influenced by Kevin Rudd's 2008 'Sorry speech that acknowledged atrocities of the past regarding the treatment of Aboriginals.
Rex Dupain (2010)
"To photograph strangers [without their permission] is a taboo pastime now. We just don't do it"
" That bloody Sunbaker"... " I think it's taken on too much"... " I guess it's become an icon for the Australian way of life".
& "It epitomises the Australian way of life" 1983
a social conversation eg. we studied immigration and race as a discourse
Deep Depth of Field
Strong, wide, confident, superior
Male and female beachgoers
Hard naturalistic, chiarscuro
title and date
Form at Bondi, 1938
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