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Sports Marketing Analysis
Terms in this set (14)
According to Mr. Shin, marketing begins with knowing your customers and without understanding who your customers are and what they want from your product and organization, it is impossible to be relevant and satisfy customers
According to Mr. Shin, what are MLS' primary goals?
All of these are goals (Moving noncommitted and casual fans to grater avidity, Converting aspirational fans to avid fans, Drive the growth of MLS fan base through introducing new fans to MLS)
Unstructured data is information with a high degree of organization such that inclusion in a relational database is seamless and readily searchable by simple, straightforward search engine algorithms or other search operations
What are cookies?
A small amount of data generated by a website and saved by your web browser
Sports organizations divide a market into segments based on product benefits and usage
What are the three steps to CRM infrastructure that Mr. Shin described?
All of these ( Data Management, Marketing tactics, Data analytics)
What is Google Analytics?
A free web analytics service that provides statistics and basic analytical tools for search engine optimization and marketing purposes
What does CRM stand for?
Customer Relationship Management
Mr. Shin's progression of the process includes all of the following except:
Accepting the data as is with no analysis
Knowing a fan's likelihood of renewal may increase a sales department's productivity and lead to a more effective use of resources.
Basic fan profiling includes:
Identifying fans by gender, age, and income
What do CRM systems do?
Gather information on customers at every possible touchpoint, and the databases store information on customer demographics, psychographics, and product usage
Bounce Rate is defined as the percentage of visitors who bounce off of a website or leave without interacting further with the site
Analytics is defined as:
The analysis of big data using advanced techniques and technology to derive insights that serve for better decision-making
This set is often in folders with...
MKT 358 College Sports Marketing
MKT 358 Campus Recreation Marketing
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