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Terms in this set (12)
Teams often used Pinterest like a scrapbook, replacing old content with new pins.
What is a geotag?
A piece of data embedded in a digital media file to indicate geographical information about the subject
Crowdsourcing is defined as:
The practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional suppliers
Memes are an amusing or interesting item or genre of items that is spread widely online, especially through social media.
In looking at social media uses, what has the highest level of likelihood in usage?
Watching embedded and/or live video
Of the six categories of content outputted from Twitter, which was the most prevalent?
The information-sharing component of social media platforms allow sports organizations to:
All of these (Provide information about their personnel and events, Exchange information among users, Provide information about their activities and benefits to consumers)
What are the three primary areas of relationship marketing?
All of these ( Communication, Value, Interaction)
Snapchat content mostly includes:
Pictures and text combinations
Relationship marketing begins when a transaction is initiated between a consumer and an organization, such as when a fan purchases team-related merchandise.
What are sports teams using Pinterest most often to highlight?
The fan group experience
HTML is a feature that uses global positioning system or radio frequency identification to define geographical boundaries.
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