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Psychological Reactance Theory
Terms in this set (6)
Reactance is the reason persuasive messages fail
When we perceive that a relevant freedom has been threatened we feel "psychological reactance"
Motivates people to reestablish the threatened or limited freedom
- The belief that one can engage in particular behavior hold idea
- the recognition of an attemp to reduce or eliminate ones freedom
- magnitude of threat
- degree To which the freedom threat is justified
Reactance —> anger / negative thoughts
- "motivated state" A combination of anger and counter arguments
Different magnitudes: importance of threatened freedom, number of freedoms threatened, availability of alternatives to the threatened freedom
Reactants is most often used to explain...
The failure of persuasion attempt.
By limiting freedom persuasive Messages can fail to change attitudes creating a boomerang effect
Rarely discussed as A method to increase the effectiveness of persuasion persuasive messages or campaigns
What is a permission giver?
Permission giving is a way that gives other people permission to engage in a deviant acts as well
To reduce the incidence of smoking what does Gladwell argue should be done?
Make experiments safer we should be doing instead of fighting experimentation is making sure that experimenting doesn't have serious consequences
Make smoking less sticky
THIS SET IS OFTEN IN FOLDERS WITH...
CTs and Persuasion
Conformity and group influence
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