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22 terms

Bus 101 - Ch. 15

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Marketing Intermediary
Organizations that assist in moving goods and services from producers to business (BSB) and from businesses to consumers (B2C).
Channel of Distribution
A whole set of marketing intermediaries such as agents, brokers, wholesalers, and retailers, that join together to transport and store goods in their path (or channel) from producers to consumers.
Wholesaler
A marketing intermediary that sells to other organizations.
Retailer
An organization that sells to ultimate consumers.
Partial Wholesaler
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Agents/Brokers
Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title to the goods.
Utility
In economics, the want-satisfying ability, or value, that organizations add to goods or services.
Time Utility
Adding value to products by marking them available when they're needed.
Place Utility
Adding value to products by having them where people want them.
Form Utility
Changing raw materials or putting parts together to make them more useful.*
Possession Utility
Doing whatever is necessary to transfer ownership from one party to another, including providing credit, delivery, installation, guarantees, and follow-up service.
Information Utility
Adding value to products by opening two-way flows of information between marketing participants.
Service Utility
Adding value by providing fast, friendly service during and after the sale and by teaching customers how to best use products over time.
Specialty Retailers
Category of retail operations characterized by more narrow focus than a department store and offering a relatively narrow merchandise mix aimed at a particular target audience.*
Department Retailers
Sells a wide variety of products in separate departments.*
Chain Retailers
Operate multiple outlets under common ownership.*
Discount Retailers
Merchandise is below traditional retail prices; buy merchandise early in the season that can be reoffered over and over again; self-service; mass-manufacturing strategies; quantity discounts from manufacturers.*
Intensive Distribution
Distribution that puts products into as many retail outlets as possible.
Selective Distribution
Distribution that sends products to only a preferred group of retailers in an area.
Exclusive Distribution
Distribution that sends products to only one retail outlet in a given geographic area.
Non-Store Retailing
The selling of products outside the confines of a retail facility. For example, selling to final consumers through direct mail, catalogs, telephone, the internet, tv home shopping, home and office parties, and door to door.*
Supply Chains
The sequence of linked activities that must be performed by various organizations to move goods from the sources of raw materials to ultimate consumers.