Organizations that assist in moving goods and services from producers to business (BSB) and from businesses to consumers (B2C).
Channel of Distribution
A whole set of marketing intermediaries such as agents, brokers, wholesalers, and retailers, that join together to transport and store goods in their path (or channel) from producers to consumers.
Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title to the goods.
In economics, the want-satisfying ability, or value, that organizations add to goods or services.
Doing whatever is necessary to transfer ownership from one party to another, including providing credit, delivery, installation, guarantees, and follow-up service.
Adding value to products by opening two-way flows of information between marketing participants.
Adding value by providing fast, friendly service during and after the sale and by teaching customers how to best use products over time.
Category of retail operations characterized by more narrow focus than a department store and offering a relatively narrow merchandise mix aimed at a particular target audience.*
Merchandise is below traditional retail prices; buy merchandise early in the season that can be reoffered over and over again; self-service; mass-manufacturing strategies; quantity discounts from manufacturers.*
Distribution that sends products to only a preferred group of retailers in an area.
Distribution that sends products to only one retail outlet in a given geographic area.
The selling of products outside the confines of a retail facility. For example, selling to final consumers through direct mail, catalogs, telephone, the internet, tv home shopping, home and office parties, and door to door.*