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Terms in this set (13)
the use of a variety of communication techniques that create an emotional appeal to accept a particular belief or opinion, to adopt a certain behavior or to perform a particular action. There is some disagreement about whether all persuasive communication is propagandistic or whether the propaganda label can only be applied to dishonest messages.
links a person, or idea, to a negative symbol.
use of virtue words; the opposite of name calling, i.e., links a person, or idea, to a positive symbol.
a device by which the propagandist links the authority or prestige of something well respected and revered, such as church or nation, to something he would have us accept.
a public figure or a celebrity promotes or endorses a product, a policy, or a political candidate.
attempt to convince the audience that a prominent person and his ideas are "of the people."
makes the appeal that "everyone else is doing it, and so should you."
plays on deep-seated fears; warns the audience that disaster will result if they do not follow a particular course of action.
an illogical message is not necessarily propagandistic; it can be just a logical mistake; it is propaganda if logic is manipulated deliberately to promote a cause.
making huge predictions about the future on the basis of a few small facts.
the ethical appeal, means to convince an audience of the author's credibility or character.
the emotional appeal, means to persuade an audience by appealing to their emotions.
the appeal to logic, means to convince an audience by use of logic or reason.
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