Upgrade to remove ads
Only $2.99/month

Propaganda Terms

Terms in this set (14)

Card Stacking
The strategy of showing the product's best features, telling half-truths, and omitting or lying about its potential problems.
Testimonial
The use of well-known, respected person to endorse a product or service.
Glittering Generalities
The act of referring to words or ideas that evoke a positive emotional response from an audience. Virtue words are often used.
Transfer
The act of relating something or someone we like or respect with a product. Symbols are constantly used in this form of propaganda.
Plain Folks
The use of everyday people to sell a product or service. Speakers and ads appear to make the person to be "one of the people."
Bandwagon
Bandwagon attempts to persuade the target audience to take a course of action "everyone else is taking." "Join the crowd." This technique reinforces people's natural desire to be on the winning side.
Name Calling
The use of names that evoke fear or hatred in the viewer. The name-calling technique links a person, or idea, to a negative symbol.
Example for Card Stacking
Drug manufacturers do this frequently in ads in which they skim over the possible harmful side effects of their products. Facts are Selected and presented which most effectively strengthen and authenticate the point of view of the propagandist.
Example for Testimonial
Tiger Woods lends his name to Nike.
Example for Glittering Generalities
Advertisers will sometimes give an incomplete comparison like "better tasting."
Better tasting than what? Spam? Dirt?
Example for Transfer
During the 2000 campaign, Gov. George Bush used the American flag as part of his logo.
Example for Plain Folks
America's recent presidents have all been millionaires, but they have gone to great lengths to present themselves as ordinary citizens.
Example for Bandwagon
McDonalds touts that billions have been served.
Example for Name Calling
Bill Gates has also been subject to a little name calling.
THIS SET IS OFTEN IN FOLDERS WITH...