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IB BM Marketing 4.5 Place
Terms in this set (13)
Are negotiators who help to sell a vendor's products, such as real estate brokers selling residential and commercial property for their clients.
Channels of distribution
The ways that a product gets from the manufacturer to the consumer. Examples include wholesalers, agents, retailers, e-commerce and vending machines.
Independent businesses that act as intermediaries by specializing in the trade of products made by certain manufacturers.
Agents or other businesses that act as a middle person in the chain of distribution.
One-channel distribution network
A method of distribution that involves the use of a single intermediary, such as an agent or retailer.
The distribution of products, i.e. how products get from the producer to the consumer. For example, products could be available at large warehouses, at retail outlets, through agents or via the internet (e-commerce)
The sellers of products to the general public (i.e. consumers) that operate in outlets (or 'shops' in everyday language)
Specialty channel of distribution
Any indirect way to distribute products that does not involve retailers, i.e. distribution without the use of intermediaries such as e-commerce, vending machines and mail order.
The use of telephone systems (audio and text messaging) to sell products directly to potential customers.
Three-channel distribution network
Type of distribution channel that uses three intermediaries. It typically involves a wholesaler and retailer.
Two-channel distribution network
Method of distribution that involves the use of two intermediaries. These are typically wholesalers and retailers.
Businesses that purchase large quantities of products from a manufacturer and then separate or 'break' the bulk-purchases into smaller units for resale, mainly to retailers.
Zero-level distribution channel (direct distribution)
Skips any intermediaries, i.e. the producer sells directly to the consumer.
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