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informational social influence

others opinions better

private acceptance

conforming because others right

public compliance

conforming but not believing

normative social influence

conform to be accepted

social impact theory

conforming depends on groups importance

idiosyncrasy credits

tolerance earned; can be used to act deviantly

injunctive norms

perceptions of behaviors approved/disapproved

which type of norms are more powerful in producing desirable behavior


descriptive norms

perception of how people actually behave

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