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LSU MKT701 Module Two

Terms in this set (64)

Artifical Intelligence (AI):
"narrow AI," meaning that the AI is built to perform a specific task, such as driving a truck or translating a language.

"Applied AI" includes robots, consumer electronics, apps, services, virtual personal assistants, and other implementations that embed AI into devices and existing software and services.

Intelligent Apps and Analytics:

Intelligent Things:
Intelligent things interact naturally with their surroundings and people. Delivery drones and other physical items that can operate unsupervised for a time while completing a task are considered intelligent things.

Conversational Platforms:
Virtual personal assistants (VPA) and virtual customer assistants (VCA) will strongly influence how people interact with the digital world. Examples of existing VPAs include Google Now, Microsoft's Cortana, and Apple's Siri, as well as the more advanced Alexa.

Immersive Experience Using Virtual Reality, Augmented Reality and Mixed Reality:

Blockchain is an up and coming distributed-ledger technology that promises to be the future infrastructure for the digital currency.

Blockchain eliminates the need for one trusted central authority to keep track of transactions.

Everyone in the transaction circuit shares data, and once entered, protocols are in place that prevent deletion or alteration, which drastically cuts down on the potential for hiding fraud or embezzlement.

Blockchain also allows for "smart contracts" to be implemented. For example, if someone who has leased a car fails to make payment after two or three months, a smart contract could interface with the car and prevent the user from starting the vehicle until (s)he caught up on lease payments.