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44 terms

Tools of Persuasion

STUDY
PLAY
Bandwagon
Everybody is doing it
Name Calling
Calling someone names
bandwagon
"today's kids are all bringing Fruity Lite Juice in their lunches"
Bandwagon
Urges you to do or believe something because everyone else does.
bandwagon
propaganda technique that tries to persuade the person to do, think, or buy something because it is popular or everyong is doing it
stereotyping
Judging an entire group of people based on characteristics of a few
STEREOTYPING
EXAMPLE- ALL BOYS WILL LOVE THE PLAYSTATION 3. BUY ONE FOR YOUR SON TODAY!
STEREOTYPING
USES UNFAIR IMAGES OF A GROUP TO MAKE A POINT
STEREOTYPING
JOE ROBBINS IS ONE OF THOSE SPOILED RICH KIDS FROM KNOB HILL, SO YOU KNOW HE MUST GET EVERYTHING HE WANTS
stereotyping
All straight A students are nerds.
stereotyping
All members of one group are just alike.
stereotyping
Germans suck at dancing sambas->she's German->she can't dance sambas
bandwagon
"today's kids are all bringing Fruity Lite Juice in their lunches"
bandwagon
Buy me a cell phone, Mom. Everyone else in the 5th grade has one.
BANDWAGON
BUT M-O-M!! EVERYBODY ELSE'S PARENTS BUY THEIR KIDS THOSE NIKE SHOES. YOU SHOULD BUY ME SOME, TOO!
BANDWAGON
ALL OF YOUR FRIENDS HAVE THE NEW RAZOR PHONE! WHAT ARE YOU WAITING FOR?
Name Calling
Ad uses negative words to create a poor impression of the opponent
Name calling
a method of propaganda that is an attempt to turn people against and opponent or an idea by using unpleasant labels or descriptions for that person or idea
NAME CALLING
BABY PHAT MAKES YOU LOOK FAT. BUY APPLE BOTTOMS INSTEAD.
Name Calling
Speaking against a person rather than an issue. Example: Hillary says Obama is all change and no substance.
name calling
Don't listen to Mr. Meanie when he says playing in the streets is dangerous. He's just a mean man who doesn't want you to have any fun!
Repetition
repeating a name, slogan, product, or phone number over and over.
Repetition
Seeing or hearing a products name multiple times
repetition
Head on! Apply directly to forehead. Head on! Apply directly to forehead. Head on!
REPETITION
WHO CAN YOU TRUST? BILL ADAMS, BECAUSE HE CAN GET THE JOB DONE! WHY CAN YOU TRUST BILL ADAMS? BECAUSE BILL ADAMS CAN GET THE JOB DONE!
AIR AND REBUT
AT PROGRESSIVE, WE SHOW THE OTHER COMPANY'S POLICY, THEN OURS. WE WANT TO BE SURE YOU GET THE BEST IDEA.
air and rebut
telling the other side's point of view, then telling why it's wrong
air and rebut
I believe kids should study everyday. My opponent says kids should spend all day watching television and playing video games. If kids don't study, how will they ever learn?
Association
Connection of a positive image with a candidate or idea. Example: Candidate photographed with children or flags.
association
connection of a positive image with a candidate or idea to create a positive feeling
association
All across the beautiful, fragrant fields Americans are using Stink-Free deoderant!
association
connection of a positive image with a candidate or idea to create a positive feeling
endorsement
famous person talks about product or supports product
endorsement
Eli and Peyton Manning say, "Eat your Oreos! They'll give you super speed!"
INTERTEXTUAL REFERENCE
USING ANOTHER REFERENCE THAT AGREES WITH YOUR VIEWS OR OPINIONS
INTERTEXTUAL REFERENCE
AMUR LEOPARDS CAN LOOK QUITE CUTE AND SWEET WHEN THEY ARE YOUNG,BUT THEY QUICKLY GROW INTO POWERFUL ANIMALS. ACCORDING TO THE JACKSON ZOOLOGICAL SOCIETY, AN AMUR LEOPARD CAN WEIGH BETWEEN 50 AND 60 POUNDS.
plain folks
a type of propaganda used to make something relatable to the general public
Plain Folks
An attempt to make the politician seem like a regular person. Example: Bush is seen in a hard hat.
Plain Folks
An Attempt To Make A Politician Seem Like a Regular Person (Candidate Painting/ Building A House
PLAIN FOLKS
CONNECTS IDEAS TO SIMPLE,DOWN-TO-EARTH PEOPLE
Plain folks
appealing to common man (the everyday person)
PLAIN FOLKS
LIKE A GOOD NEIGHBOR, STATE FARM IS THERE TO HELP YOU.
SHOCK TACTICS AND FEAR
MAKES PEOPLE REACT OUT OF FEAR INSTEAD OF REASON
SHOCK TACTICS AND FEAR
IF THE FOLKS ELECT SUSAN SMOTHERS, TAXES WILL GO UP, CRIME WILL SKYROCKET, AND OUR HOMETOWN VALUES WILL DECLINE!