The height of a letter and does not include ascenders or descenders.
The craft of composing type and printing from it
The part of certain lowercase letters (b,d,f,h,k,l,t) that extends above the x height.
The lowercase letters that fall below the baseline, as in characters g, j, p, and q.
A line serving as a basis, on top of which letters sit.
An imaginary line that establishes the height of the body of lowercase letters.
The top edge of the upper part of an ascender.
A font that has curved or extended edges, also called feet. Times Roman is a serif font.
A font with straight edges, and thus no serifs at the ends. Helvetica and Arial are examples of sans serif fonts.
A printer's unit of type size, equal to 12 points or about 1/6 of an inch.
The point system is the standard unit of measurement for type. 72 points equal an inch.
The space between lines.
The space between letters within a body of text.
The space between pairs of letters.
a) tells the reader a story; b) uses quotes liberally; c) allows the reader to see the story through detailed description and vivid writing; d) adds color, educates, entertains, illuminates, and humanizes an issue; e) may or may not be tied to a current event.
Alternative Story Format
This type of story gives the reader lots of information in a visually appealing and easy-to-grasp format, like a how-to, flow chart or side-by-side comparison., ASF consists of a whole story told in an alternative way.
A specific group of people for which you design and write your magazine, and can be categorized by age, gender and income.
Characteristics such as age, sex, income, location, education, and religion.
When your type creates gaps (a river) of awkward white space between letters. This often happens in justified text.
The uneven vertical margin of a block of type. Usually it's the right margin that's ragged (as in the flush left/rag right setting). This creates "orphans" and "widows."
A system for organizing type that creates an order of importance within the data, allowing the reader to easily find what they are looking for and navigate the content. It helps guide the reader's eye to where a section begins and ends, and helps the reader pick out information based on the consistent use of style throughout a body of text.
A subordinate caption, title, or headline.
A line on your page, two-thirds the way up or down. An invisible guide that organizes the layout of the spread horizontally.
Conspicuous chunk of white space isolated in the interior of the layout.
Also called bitmaps. Images composed of pixels that have a fixed resolution and cannot be re-sized without losing image quality.
Graphics that use points, lines, curves, and shapes based on mathematical equations to represent images.
A color system used for printing that creates colors by blending different levels of Cyan, Magenta, Yellow, and Key black.
Colors used on the computer screens: Red, Green and Blue.
When your photograph extends outside your page margin and off the page.
Widows and Orphans
A widow is a one-word line at the end of a paragraph. An orphan is a one-word line at the beginning of a body of text.
Rule of Thirds
A composition rule that divides the screen into thirds horizontally and vertically, like a tic-tac-toe grid placed over the picture. The main object in every shot is located at one of the four intersections of the horizontal and vertical lines.
The Adobe tools you see on the left side of your page.
The Adobe options you see directly above your page.
The Adobe options you see to the right of your page.
Appears when you right-click some objects in the Photoshop workspace.
Warm colors include red, orange, and yellow, and variations of those three colors. They are generally energizing, passionate, and positive.
Cool colors include green, blue, and purple, are often more subdued than warm colors. They are the colors of night, water and nature, and are usually calming, relaxing, and somewhat reserved.
Blue is the only primary color within the cool spectrum, which means the other colors are created by combining blue with a warm color (yellow for green and red for purple).
Neutral colors often serve as the backdrop in design. They're commonly combined with brighter accent colors, but can also be used on their own in designs. They can create very sophisticated layouts. Neutral colors include black, white, grey, brown, beige/tan, and cream/ivory.
Beige is somewhat unique because it can take on cool or warm tones depending on the colors surrounding it. It has the warmth of brown and the coolness of white.
Complementary Colors in the Color Spectrum
A combination of one primary color and one secondary color to form white light. The complementary color is directly opposite on the color wheel.
Primary and Secondary Colors
Red, blue and yellow are primary colors (pyramid). Violet, orange and green are secondary colors (inverted pyramid).
Information needed to better understand the subject of the article.
The objectives you have set for your interview so you can leave having the information you need for your article.
Questions that allow for full-sentence answers, as opposed to Yes or No questions.
Writing with expressive, action verbs in the present tense.
A verb that shows either physical or mental activity. Ex. run
A lead that begins a story by placing readers in the middle of the action.
Associated Press style, which is used for news writing.
Timeliness, proximity, consequence, prominence, human interest, shock/bizarre.
Narrative, descriptive, startling statement, contrast/compare, question, twist, direct address.