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Media and Society Exam (1)
Terms in this set (23)
How does one distinguish between interpersonal and mass communication?
Interpersonal communication -
Sender -> Message -> Medium -> Receiver
Sender -> Message -> Medium -> Receiver x10000000
What are the qualities of the sociological perspective?
Media is tied up in the process our social interactions.
- (Media affects how we learn about our world and interact with one another)
Our politics are mediated.
- (Most of our political knowledge is based on mass media)
Our social interactions are mass mediated
- (Media allows us to develop clout)
False Consciousness (Marx)
the working class' view of society hide or distract from the realities of subordination, exploitation, and domination. (ex. American Idol)
introduced by Antonio Greimsci that said capitalist societies are sustained not only by government power but also by complex cultural and idealogical processes that secure popular consent.
What is the relationship between structure and agency?
Agency is limited by structure but reproduces and changes social structure
technological determinism (hard)
- Technology is omnipotent in shaping society.
- Technology is the sufficient or necessary condition for social change.
technological determinism (soft)
- Technology is among the many social and cultural factors that shapes society.
-Technology may cause change (may not)
What is "autonomous technology"? How is it related to the notion of technological momentum?
Refers to the concept that technology is out of the control of human agency because it is so complex that it often has unforeseen consequences. (...)
Marshall McLuhan theory
Technological enthusiast. He believed the digital age was a return to a more universal form of communication and college interaction. He also believed in the importance of media as technologies in and of themselves.
Neil Postman theory
Technological pessimist. Envisioned that society's decline could be tied to a rise in technology - particularly the television.
What is social constructionism?
People create society through ongoing physical and mental activity. Social creations seem real and separate from these activities over time. People internalize norms and values and are influenced by their own creations/
What are the steps social constructionists suggest result in the production of social reality?
1. People create society through ongoing physical and mental activity.
2. Societal creations seem real and separate from these activities over time.
3. People internalize norms and values and are influenced by their own creations.
Croteau and Hoynes examine some of the older media forms. What impact did these older forms have on our social life and media landscape?
What are the primary characteristics of the "Internet era?"
1. The Internet is largely open and decentralized.
2. Users have control over their experience.
3. Internet is the first media to embrace digitization.
4. The Internet cannot be regulated by any one entity.
What are the three -Ps? How do Croteau and Hoynes distinguish between them?
Products - The media content (album)
Platforms - sites and services that host content (Spotify)
Pipes - The conduits by which we access media content (CBS)
What impact has media consolidation had on the three -Ps?
- technological convergence (older media has been digitized)
- Content was still provided by some of the older, established media companies.
- Platforms exist to connect users to advertisers
-Lines blurred between users and companies
-Traditional media companies deliver our content.
-The end of net neutrality's impact is still to be determined
The process by which a company buys different types of media and concentrated ownership across media types.
The process by which a company controls every aspect of production and distribution
Of the three -Ps, which does Croteau and Hoynes have become the most important in the new media economy? Why?
Platforms for their streaming is the new era and products like media productions are struggling to adapt to the changes that are being caused by streaming.
What impact are Facebook and Google having on the media landscape?
Facebook and Google are based on targeted advertising models and a commercial culture, which results in huge profits for these companies.
What impact is media consolidation having on political power and content diversity?
Concentrated media ownership often leads to political power. Media outlets may promote owners' specific political agenda.
Dominance of the "corporate voice." Undermine citizen monitoring and alternative media
In what ways has the need for profit driven decision making at the large media corporations?
Logic of safety and profits, economic considerations lead to similar programs across networks. Cost minimization logics lead to proliferation of a certain type of programs.
Along those lines, how has advertising impacted media?
Brand integration (brands become integral characters of media contents)
Free Media Advertising
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