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7 terms

Persuasive Strategies Vocab

STUDY
PLAY
claim
states the main point or stance
big names
mentions experts and important people to support the argument
logos
uses logic, numbers, or facts to support the argument
pathos
appeals to the audience's emotions
ethos
tries to build trust and credibility
kairos
builds a sense of urgency for the cause
research
uses studies and information to make the argument seem more convincing; this can be in the form of words, graphs, tables, or illustrations