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8 terms

MWD 1.03 Principles of Design

STUDY
PLAY
balance
The way in which the elements in visual arts are arranged to create a feeling of equilibrium in a work of art. The three types of balance are symmetry, asymmetry, and radial.
contrast
Difference between two or more elements (e.g., value, color, texture) in a composition; juxtaposition of dissimilar elements in a work of art; also, the degree of difference between the lightest and darkest parts of a picture.
rhythm
Intentional, regular repetition of lines of shapes to achieve a specific repetitious effect or pattern
unity
Total visual effect in a composition achieved by the careful blending of the elements of art and the principles of design
symmetrical
elements of the design are centered or evenly divided horizontally and vertically on a page
Asymmetrical
off-center alignment created with an odd or mismatched number of elements
Consistency
A design concept that refers to repitition in the placement and use of elements., a design concept that refers to repetition in the placement and use of elements
White space
areas on a page with no text or graphics; designed to provide a visual break and to give other elements on the page a greater impact; also known as negative space