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a viewpoint or opinion a person puts forth


information and facts that help prove an author's claim

opposing viewpoint

the other or opposite side of the claim; goes against claim


an argument that challenges and opposes other arguments.

ethical appeal

appeals to one's sense of right and wrong

logical appeal

appeals to reasons and objective evidence to reach the audience

emotional appeal

appeals to the reader's emotions instead of logic or reason


numerical data


a hypothesis that is taken to be true or factual, but may be debatable


a statement or assertion of verified information about something that is the case or has happened


using the testimony or statement of someone to persuade you to think or act as he or she does

bandwagon appeal

suggests that an idea, course of action, a topic is good because many others have done it /doing it

plain folks appeal

presenting the policy, person, product in a manner that is folksy or down to earth

snob appeal

Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way

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