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marketing ch10 vocabulary part 1
a name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products
the value of company and brand names
a consistent preference for one brand over all others
the elements of a brand that cannot be spoken
that part of a brand that can be spoken, including letters, words, and numbers
business product (industrial product)
a product used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers
placing two or more brand names on a product or its package
a product bought to satisfy an individual's personal wants
a relatively inexpensive item that merits little shopping effort
marketing several different products under the same brand name