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a pairing a neutral stimulus with an unconditioned stimulus, leading to a response
taking away something unpleasant in order to get a desired behavior (the behavior must come first, though)
the combination of hereditary factors, environmental factors, and experience patterns that make us unique individuals
giving a reward in order to get a desired behavior (the behavior must come first, though)
making an excuse for an action without realizing the excuse is not the real reason for the action
rewarding a subject when the subject performs a behavior that is close to the desired behavior
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