Upgrade to remove ads
Public Relations: Chapters 1 & 2
PR Test for chapters 1-5
Terms in this set (13)
The management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and the public.
Components of PR
Counseling, Research, Media, Publicity, community relations, financial relations, employee/member relations, public affairs, issue management, special events, marketing, development, diversity.
Skills needed in PR
Written & Interpersonal Communication, Research, Negotiation, Facilitation, Logistics, Creativity, Cultural and Global Understanding.
PR vs. Advertising
PR creates the brand, relies on comm tools, supports ad campaigns, creates favorable environment for organizations survival. ADVERTISING defends it, sells goods and services, addresses external audiences, and works through mass media outlets.
PR vs. Journalism
PR uses many components, advocate, and focus on defined publics using a variety of channels; JOURNALISM uses only 2 components (writing and media), are objective observers, and focus on a mass audience using one channel.
PR vs. Marketing
PR builds and maintains a hospitable environment, works with public, stakeholders and audiences attain and maintains accord and positive behaviors, and supports marketing. MARKETING builds and maintains market, targets market, customers & consumers, atrracts and satisfies customers and SELLS.
Qualities Employers Want
Good Writing Intelligence, Cultural LIteracy, Ability to recognize a good story, media savvy, contacts, good buisiness sense, broad comm experience, specialized experience, fresh perspective.
Organizational roles: Comm Technician
take photos, write brochures, prepare a news release, organize events
Organizational Roles: Comm. Manager
Make comm. policy decisions, oversee multiple comm. strategies, supervise employees responsible for tactics.
Personal Qualities for PR Practioners
Writing skills, research ability, planning expertise, problem-solving, business/economics competence, expertise in social media.
Women's role in the Industry
73% of practitioners are women; women in PR earn less than men.
Factors that could lead to gender discrepancies
number of years, duties, size of organization, woman's attempt to balance work and family.
THIS SET IS OFTEN IN FOLDERS WITH...
PR Exam 3
Public Relations: Chapters 3 & 4
Public Relations: Chapter 5
PR Exam 2
YOU MIGHT ALSO LIKE...
PURE 1800 TEST 1
Chapter 1: What is Public Relations?
PR EXAM #1
OTHER SETS BY THIS CREATOR
1.7 Summary of the four Securities Professionals
1.6 Investment Adviser Representative
Unit 1.5 Investment Adviser
Unit 1.4 Limited Registration of Canadian B/Ds and…