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Content Domain II: Reading, Listening, Speaking, and Viewing Across the Curriculum

Context Clues

the words before and after an unknown word that can help give you hints about its meaning


identifying with the thoughts and feelings of a character in a story

Mass Media

different modes of communication that a "mass" of people use for their source of information...television, radio, newsprint, etc.

Argument by authority

when an advertisement relies on statements from authority figures, experts, or professionals to convince you of something

Argument by emotion

when an advertisement appeals to your feelings to try to convince you of something

Argument by logic

when an advertisement appeals to reason and evidence to convince you of something

A conclusion, in relation to an argument

a statement that must be true if the supporting statements are true

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