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Impact of Social Media

Terms in this set (39)

The practice of creating a movement or campaign so that it looks like it was created by concerned citizens as a grassroots movement, but was actually created or controlled by a large organization or group

the term used to describe a feeling of "real people" behind blog posts and other social profiles based on the content they publish, the conversations they engage in, and their interests and values.

A Web journal or log that can be either private or public and is often posted to regularly with text entries, video, and more

closed social communication

a social platform hosted by a company so employees can engage in collaborative work efforts, often leading to increased efficiency. (Edmodo)

using social media to raise money for a project

the act of watching tv while simultaneously using a laptop or mobile device - often connected to social networks

data that exists only briefly and is not stored permanently

stream of information that has been built into many social media platforms.

process of including location information, such as providing location a photo was taken using GPS of a cell phone

how government makes use of Web 2.0 technologies to interact with citizens and provide government services

a number symbol # used to label keywords in a tweet. A way of categorizing.

the collection of information like name, age, gender, profession, and location that make sup how a user present themselves in a social media setting

lateral diffusion

the process in which information can spread from one person to another in a social network to another, or through the entire network in a way the those individuals interested can receive the information

person who reads message boards, discussions, or chat room covos with out participating or contributing

a thought, idea, joke or concept that is share online. Usually contains an element of humor

the posting of updates to a blog using a mobile device - - often posting frequently since a mobile device is being used.

The principle that all Internet traffic should be treated equally., The concept that Internet service providers treat all traffic and content similarly, and not charge more money for or blocking access to faster services

A single sign-on system that allows internet users to log on to as many different sites with the same user identity.

online identity

What you are online compaired to real life

participatory culture

new technologies enable the average consumer to participate in media as creators/users, not just consumers.

phatic communication

a phenomenon which describes how irrelevant information has become important because of social networks. (Kim Kardashian)

What others think about you.

Search Engine Optimization (SEO)

strategy that utilizes website design, careful choice of keywords, links, and other techniques to show prominently in online searches

liking and sharing content but having no effect on society; liking a picture of a starving child -doesn't feed him; digital activities people carry out make them feel good about themselves but have absolutely no impact on either society or politics

the perceived value of your social network based on the number of people you are connected with.

Electronic media that allows people with similar interests to participate in a social network

social media advertising

the business practice of paying for people to post on behalf of a company.

social media analyst

the person responsible for creating/maintaining a company's presence social media.

social media monitoring

watching and responding to "mentions" of a brand

social networking service

is a web-based platform that allows individuals or organizations to interact with each other that share interests, activities, etc

labels social media content so folks can find the info in a number of ways.

Terms of Service

that "I agree" box when using a new tool

word, topic, picture online that is gaining in popularity

An annoying individual who posts irrelevant, controversial, or provocative comments online that may anger fellow users and disrupt a discussion.

any media that spreads rapidly on social networks. viral video

virtual community

A social network with common interests, ideas, tasks, or goals that interacts in cyberspace

strong ties/weak ties

family and friends on a social network/friends of friends

2nd generation of web focusing on online collaboration, users as both creators and modifiers of content

A collaborative website that can be edited by anyone that can access it.