Three primary methods of collecting information for environmental scanning are
a) marketing research, company records, and advance orders.
b) secondary sources, company records, and observation.
c) executive knowledge, media, and marketing research.
d) observation, secondary sources, and marketing research.
e) company database, executive knowledge, and research.
The four major competitive structures are
a) monopolies, oligopolies, oligopolistic monopolies, and pure competition.
b) pure competition, heavy competition, moderate competition, and light competition.
c) brand, product, total budget, and generic.
d) oligopolies, monopolies, monopolistic competition, and pure competition.
e) monopolies, limited competition, oligopolistic competition, and pure competition.