15 terms

mktg301 chapter 5 quiz

Individuals who acquire goods or services for personal consumption and households that purchase goods or services for personal consumption.
The consumer market is made up of which of the following?
Economic, technological, and cultural forces are all ________ in the stimulus-response model of buyer behavior.
________ is(are) the most basic cause(s) of a person's wants and behavior.
Opinion Leaders
Which of the following do marketers NOT consider as an important American subculture?
African Americans
Although more price-conscious than other segments, ________ consumers tend to be strongly motivated by quality and selection. Brands are important. They enjoy shopping and are more fashion conscious than other ethnic groups.
Social Classes
________ are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors.
Family is one of the ________ factors that influence consumer behavior.
The influentials
Opinion leaders are sometimes referred to as ________.
Social Networks
Facebook.com and YouTube are examples of ________.
Personal Characteristics
A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, and personality and self-concept.
Dissonance-Reducing Buying Behavior
All of the following make up a person's lifestyle EXCEPT ________.
Brand Personality
Researchers found that a number of well-known brands tended to be strongly associated with one particular trait, such as Jeep with "ruggedness." Which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand?
A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction.
Human Needs
Maslow's theory is that ________ can be arranged in a hierarchy.
________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.