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Terms in this set (49)
Written record of sales transactions with information such as date of transaction, purchased item, sales tax, and total amount due.
Also known as will-call. Removing an item from stock and keeping it for a customer until they pay for it.
An agreement allowing the customer to take merchandise home for consideration. If item is not returned within the time limit, sale is final.
Cash-on-Delivery (COD) sale
A transaction that occurs when the customer pays at the time of delivery. COD sales are not the most effective way to sell.
A percentage fee placed by the government on the sale of goods and services.
Partial return of sales price of product customer has kept. Usually because of item defect.
Universal Product Code (UPC)
Bar code and number code used to identify a product and manufaturer.
Cash register + computer. Capture information about transaction at time of sale, then apply to later functions.
Cash drawer of cash register.
Opening cash fund
Money in the cash register before business opens for the day.
Purchase Order (PO)
Legal contract between buyer and supplier. Lists quantity, price, and descrpition of ordered products with terms of payment and delivery.
Itemized list of goods including price, sales terms, total, taxes, fees, and amount due.
Terms for Delivery
Final delivery method between buyer and seller. Part of every B2B agreement.
Free on Board (FOB)
The possibilities for terms for delivery.
Persuasive communication. Used to 'promote' products/services.
convince prospects to select its products/services rather than competitor's.
used to create a favorable image for a business, help advocate a change, or take a stand on trade or community issues.
A form of nonpersonal promotion.
Advertising that is directed to a target group of prospects and customers rather than a whole audience.
Represents all marketing activities.
Public Relations (PR)
Enable organizations to influence a target audience.
An announcement sent to appropriate media outlets.
Bringing news or newsworthy information about an organization to public attention.
Combonation of strategies and cost-effective resources.
Personal selling, advertising, and buying discounts.
Direct promotion to consumers.
incentives that encourage customers to buy products or services.
Sales promotions designed to get support for products.
Sale strategy that encourages customers to buy through advertising, personal selling, and public relations efforts.
Certificates for customers to use cash discounts on goods/services.
Low-cost items given to customers for free to increase sales by building product loyalty, and attracting new customers.
Creates customer excitement and sales.
known as cross-promotion and cross-selling campaigns.
Physical elements of product used to project an image for customers.
Visual and artistic elements of presenting a product to a target group of customers.
Store sign or logo, marquee, banners, awnings, windows, and exterior design.
architectural canopy that extends over store entrance.
ways that stores use floor space to facillitate and promote sales.
Principal installations in a store. Permanant or removable furniture used to display products.
Point-of-purchase displays (POPs)
consumer sales promotion device.
Give immediate product availability, and informational services.
Illustrates relationships among colors.
colors found at opposite ends of color wheel. Creates high contrast.
located next to each other on color wheel. Blend well together.
3 colors equally spaced out on color wheel. Creates vivid and contrasting colors.
display area that is ment to grab your attention 1st.
Relationship between objects in a display.
Equal balance on display of products.
Several small items with one large item.
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