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Advertising Quiz 2 Review
Terms in this set (14)
What should be advertised?
Best-selling products or new/improved products.
Why should you advertise?
To increase sales.
Who should you advertise to?
Target market (desired audience).
When should you advertise?
Decide from daily/weekly/monthly sale records.
How should you advertise?
Build a six-month promotional plan.
nationally advertised products
What is the difference between a seasonal event and an annual event
Seasonal- selling products for a specific season (ex: summer, swimsuits)
Annual- once-a-year, one-day promotion (ex: Christmas, ornaments)
What are the three ways to create a target market?
Demographic (age, gender)
Geographic (location, climate)
What is the biggest factor that leads to advertising success?
What are two advantages and disadvantages of newspaper media?
Advantages- cheap, good for local companies
Disadvantages- recycled daily, only read certain parts, not as many people reading it
What are two advantages and disadvantages of magazine media?
Advantages- lasts longer, hits target market
Disadvantages- doesn't attract new customers, expensive
What are two advantages and disadvantages of radio media?
Advantages- wide audience, emotion (voice)
Disadvantages- hard to narrow target market, people change station during commercial hour
What are two advantages and disadvantages of television media?
Advantages- wide audience, visual and emotion
Disadvantages- fast forward/skip channel, expensive
What are two advantages and disadvantages or direct mail?
Advantages- cheap, best way for target market
Disadvantages- waste, annoying
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