COMM: Audio- Radio and Podcasts

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Birth of Radio Ad

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Birth of Radio Ad

-stations came up after WWI and US gov restricted broadcasts
-ad became mainstream in radio and were present in homes
-became prevalent when great depression created greater need for revenue

-radio act of 1927 established federal radio commission
-frc designated channels to broadcast non profit organization such as churches
-radio commercial enterprise dominated by 4 national networks

Radio as a mass media

-radio free after buying box
-people built schedule around shows playing

-variety of shows
-soap operas
War of the worlds

Radio: instant news

-radio news broadcast displaced newspapers as dominant news medium by 1930s

-communications act of 1934 created the federal communications commission
-created anti-monopoply and limited stations company can own
-instituted fairness doctrine if a network editorialized favor of positions on issue it gives equal time to other positions.
-remained til 1987

Radio moves to music

-became music when tv invented
-40 stations on AM
-FM in 60s and became better quality

90s has to deal with recession
-telecommunications act of 1996 allowed for big companies to own more stations

The medium is the message

-first to reach everyone
-allowed listeners to do things as they listen
-culture in us
-political message
-popular music