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ch 10 marketing quiz

Terms in this set (15)

which step is considered crucial to the marketing research process because it identifies the questions that must be answered
setting objectives and research needs
what is the key advantage of primary data
it is collected to address a specific research question
which of the following is not an example of secondary research
surveys
what is a sample
a group of customers who represent the customers of interest
what is the last step of the marketing research process?
developing and implementing an action plan
the key difference between scanner research and panel research is
how the data are aggregated
what is a disadvantage to technology advances
potential threats to consumers personal information
if marketers were to uncover new information during the marketing research process, they might ___________ their obejcties and begin again from a new starting point
redefine
what does the analyst do in the final stage of the marketing research process?
prepare the results and presents them to the appropriate deciosn makers, who undertake the appropriate marketing strategies
what is neuromarketing
examining consumers brain patterns to determine their responses to making communications, products or services for the purpose of developing marketing tactics or strategies
what is information defined as in the marketing research process
interpreted data
when looking to find an answer for an unknown question, a company should look at
secondary data
which is not a step in the marketing research process
conduct a statistical analysis
_________- entails examining purchase and consumption behaviors through personal or video camera scrutiny or by tracking customers movement electronically as they move throuhg a store
observation
what is the most popular type of primary collection method
survey
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