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Persuasive Speech

a speech that has a goal to influence the attitudes. Values, beliefs, or behavior of audience members

Target Audience

a group of people a speaker most wants to persuade


ethics and credibility; competence and confidence


Integrity; example, analogy, and causation


Warmth/goodwill; fear, social excitement, inspiration, and guilt

Types of Arguments

arguing from example, analogy, causation, and sign

Fallacies (Errors in your reasoning)

Hasty Generalization, False Cause, Ad Hominem, Either-or, Straw Person

Organizational patterns

Statement of reasons, Comparative advantages, Criteria Satisfaction, Refutative, Problem-Solution, Problem-Cause Solution, Motivated Sequence

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