How can we help?
You can also find more resources in our
Select a category
Something is confusing
Something is broken
I have a suggestion
What is your email?
What is 1 + 3?
Communications Test- Ch 16
a speech that has a goal to influence the attitudes. Values, beliefs, or behavior of audience members
a group of people a speaker most wants to persuade
ethics and credibility; competence and confidence
Integrity; example, analogy, and causation
Warmth/goodwill; fear, social excitement, inspiration, and guilt
Types of Arguments
arguing from example, analogy, causation, and sign
Fallacies (Errors in your reasoning)
Hasty Generalization, False Cause, Ad Hominem, Either-or, Straw Person
Statement of reasons, Comparative advantages, Criteria Satisfaction, Refutative, Problem-Solution, Problem-Cause Solution, Motivated Sequence