Study sets, textbooks, questions
Upgrade to remove ads
test 3 quiz questions
Terms in this set (16)
Which of the following statement is NOT true of messages?
Secondary messages make a claim about what's in it for your target public if they do what you want them to do.
A secondary message is different from a primary message in that:
A secondary message contains the meat, or evidence, that validate the claims made in the primary messages.
A well-articulated strategy include which of the following element(s)?
all of the above (channels, publics, the objectives)
Since informational strategies lay a significant foundation of information for motivational strategies that ask the key public to act in some way, we should always have a separate informational strategy.
When choosing communication channels to send the message, we should consider two factors: the message itself and the targeted public.
Which of the following statement is true about determining key publics?
Before identifying publics, we need to have clear objectives
According to our textbook, why we should not use the term "general public"?
This term overlooks rich differences among different stakeholders or groups of people.
Recalling the Frito-Lays' all-natural product, they identified two publics: nutritionists and Gen-X parents. Which type publics would the nutritionists fall into?
Which of the following statement is NOT true of segmenting publics?
To accomplish an objective, we should always have a combination of different publics
Recalling our class discussion, why do we still need mass media to engage key publics?
1 & 2. (1. Traditionally, we think established mass media outlets, such as CNN and The New York Times, are more credible than an organization's own social media accounts. & 2. Generally speaking, mass media outlets have a wide reach of audiences, which often includes or overlaps with an organization's key publics.)
Based on the definition of social media provided by the textbook, which of the following site does not count as social media?
From an organizational perspective, which of the following choices describes communication advantages brought by social media?
All of the above (engage with customers and stakeholders, develop loyalty, provide real-time feedback and customer service)
Which of the following choices does NOT describe social media recent trends?
Increasing user base for Facebook
What is the main function of Gantt Chart when used to present a communication plan calendar?
It provides a graphical illustration of a schedule that helps to plan, coordinate, and track specific tasks in a project.
According to the textbook, which of the following is not a creative solution for limited budget?
Strategically downsize the reach of tactics
We should consider which of the following guidelines when composing a calendar?
All of the above. (Build on tradition and other regularly scheduled events, Plan backward from the implementation date, Provide enough lead time for production and other arrangements)
Sets with similar terms
Intro to Sports Marketing Test#2
MGMT 333 - Chapter 2
Social Media Marketing: Test 1
Other sets by this creator
exam 4 quiz questions
comm 216 quiz questions
Monroe's Motivator Sequence
comm 280 exam 1
Other Quizlet sets
Science Chapter 11
Pediatric Environmental Health Toolkit
chapter 27 practice exam question (bio 2)