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5 Written questions

5 Matching questions

  1. stress differentiation
  2. modifying the product
  3. Capacity management
  4. Multiproduct branding
  5. modifying the market
  1. a primary marketing objective of the growth stage
    (more versions of products)
  2. b Strategy of using one name for all products
  3. c Integrating the service component of the marketing mix with efforts to influence consumer demand
  4. d changing certain characteristics such as quality, or style to attract new users and inspire more usage (wrinkle free and stain-free clothing with nanotechnology)
  5. e finding new customers, increase a product's use among existing customers, or create new use situations (motorcycles aimed at women by harley davidson's, advertise hot soup more in winter, substitute milk for water in food)

5 Multiple choice questions

  1. Strategy of giving each product a distinct name
  2. deliberate; many informal social contracts
  3. is any word, device (design, sound , shape or color) or combination of thes used to distinguish a sellers goods or services
  4. pricing low to discourage competitive entry by reducing the appearance of profit opportunity
  5. primary marketing objective of the maturity stage
    (full product line)

5 True/False questions

  1. laggardUse of a name, phrase, design, symbol, or combination of these to identify a product and distinguish it from the competition


  2. gain awarenessleaders in social setting; slightly above average education


  3. skimming pricinga high initial price used to help the company recover the costs of development as well as capitalize on the price insensitivity of early buyers


  4. subbrandingcombines a coporate or family brand with a new brand to distinguish a part of its product line from others (gatorade rain)


  5. innovatorventuresome; higher educated; use multiple information sources


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