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5 Written questions

5 Matching questions

  1. repositioning the product
  2. private branding
  3. Product life cycle
  4. early adopter
  5. brand extension
  1. a Product made by a manufacturer and sold to a retailer who in turn resells it under its own name. (also called private labeling or reseller branding)
  2. b The stages that a product goes through in the marketplace: introduction, growth, maturity, and decline
  3. c changing the place a product occupies in a consumer's mind relative to competitive products (new balance focus on fit, durability, and comfort rather than compete with Nike on fashion and professional sports)
  4. d the practice of using a current brand name to enter a different product class
  5. e leaders in social setting; slightly above average education

5 Multiple choice questions

  1. Percentage change in quantity demanded that results from a percentage change in price
  2. finding new customers, increase a product's use among existing customers, or create new use situations (motorcycles aimed at women by harley davidson's, advertise hot soup more in winter, substitute milk for water in food)
  3. fear of debt; neighbors and friends are information sources
  4. branding all of a firm's products with the same name
  5. is any word, device (design, sound , shape or color) or combination of thes used to distinguish a sellers goods or services

5 True/False questions

  1. Multiproduct brandinggiving each product a distinct name

          

  2. Multibrandingcombines a coporate or family brand with a new brand to distinguish a part of its product line from others (gatorade rain)

          

  3. modifying the productfinding new customers, increase a product's use among existing customers, or create new use situations (motorcycles aimed at women by harley davidson's, advertise hot soup more in winter, substitute milk for water in food)

          

  4. skimming pricingCharging different prices during different times to reflect variations in demand for a service

          

  5. mixed brandinggiving each product a distinct name