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5 Written questions

5 Matching questions

  1. modifying the product
  2. penetration pricing
  3. private branding
  4. selective demand
  5. brand extension
  1. a the practice of using a current brand name to enter a different product class
  2. b Product made by a manufacturer and sold to a retailer who in turn resells it under its own name. (also called private labeling or reseller branding)
  3. c the preference for a specific brand
  4. d pricing low to discourage competitive entry by reducing the appearance of profit opportunity
  5. e changing certain characteristics such as quality, or style to attract new users and inspire more usage (wrinkle free and stain-free clothing with nanotechnology)

5 Multiple choice questions

  1. skeptical; below average social status
  2. primary marketing objective of the introduction stage
    (one product)
  3. is any word, device (design, sound , shape or color) or combination of thes used to distinguish a sellers goods or services
  4. Use of a name, phrase, design, symbol, or combination of these to identify a product and distinguish it from the competition
  5. a company retains the product but reduces marketing costs

5 True/False questions

  1. laggardUse of a name, phrase, design, symbol, or combination of these to identify a product and distinguish it from the competition

          

  2. MultibrandingStrategy of giving each product a distinct name

          

  3. diffusion of innovationa product diffuses, or spreads, through the population, resulting in most sales not being in the introduction stage

          

  4. stress differentiationprimary marketing objective of the growth stage
    (more versions of products)

          

  5. Price elasticityPercentage change in quantity demanded that results from a percentage change in price

          

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