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5 Written questions

5 Matching questions

  1. brand extension
  2. private branding
  3. Capacity management
  4. skimming pricing
  5. diffusion of innovation
  1. a Product made by a manufacturer and sold to a retailer who in turn resells it under its own name. (also called private labeling or reseller branding)
  2. b a product diffuses, or spreads, through the population, resulting in most sales not being in the introduction stage
  3. c Integrating the service component of the marketing mix with efforts to influence consumer demand
  4. d the practice of using a current brand name to enter a different product class
  5. e a high initial price used to help the company recover the costs of development as well as capitalize on the price insensitivity of early buyers

5 Multiple choice questions

  1. Charging different prices during different times to reflect variations in demand for a service
  2. skeptical; below average social status
  3. primary marketing objective of the maturity stage
    (full product line)
  4. Using a current brand name to enter a new market segment in its product class
  5. dropping the product from the product line

5 True/False questions

  1. multibrandingcombines a coporate or family brand with a new brand to distinguish a part of its product line from others (gatorade rain)

          

  2. Multiproduct brandingStrategy of using one name for all products

          

  3. penetration pricinga high initial price used to help the company recover the costs of development as well as capitalize on the price insensitivity of early buyers

          

  4. stress differentiationprimary marketing objective of the growth stage
    (more versions of products)

          

  5. gain awarenessprimary marketing objective of the introduction stage
    (one product)